Consistency sits at the core of brands. No matter what the circumstances, the people behind the brand are expected to deliver the same experience or product; a can of Coca-Cola purchased in Tokyo should taste identical to one in New York City or London. With great brands, you know what to expect, and it is delivered time after time regardless of the location.
Successful companies have the ability to grow and attract new customers which helps to sustain its growth. The opposite is true for those companies that do not have the ability to reach larger markets. Their growth is limited and before long, many of them fail. The question then is how does one prevent a company from hitting that proverbial wall?
A negative mind set won't see your business moving in the right direction. Depressing yourself with potential ifs and buts will make your business suffer. No-one knows the long-term, or even mid-term, impact of Brexit. If you're a business owner and leader, you should focus on what matters and what is within your control - your actual business.
Being the small fish in a big pond is hard enough for many businesses as they struggle to find their niche, improve their cash flow, source customers and develop their brand. However as latest statistics show, that is not the only problem small businesses are currently facing in the Australian economy today.