Business Impact

Measuring the Business Impact of Social Media

Maya Grinberg | Posted 03.21.2012

Read More: Business Impact, Social Media, Return on Investment, Social Media Roi, Roi, Social Media Marketing, Business News
Maya Grinberg

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.

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Business Headlines May Be Gloomy, But There Are Bright Spots

Judith Samuelson | Posted 01.31.2012

Read More: Advent Financial Services, walmart.com, Unilever, First Movers Fellowship, Social Innovation, Bbva, Aspen Institute, Business Impact, Fedex, Inter-American Development Bank, Business News
Judith Samuelson

When I check out the morning headlines, I have a yearning for the problems of yore. I want to go back to 2002 and worry about Enron, rather than a global meltdown.

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