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Business Impact

Measuring the Business Impact of Social Media

Maya Grinberg | Posted 03.21.2012 | Business
Maya Grinberg

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.

Business Headlines May Be Gloomy, But There Are Bright Spots

Judith Samuelson | Posted 01.31.2012 | Business
Judith Samuelson

When I check out the morning headlines, I have a yearning for the problems of yore. I want to go back to 2002 and worry about Enron, rather than a global meltdown.