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Business Innovation

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

John Shahidi: The King of Twitter and CEO of Shots

Jonha Revesencio | Posted 08.17.2015 | Business
Jonha Revesencio

When in 2013, Facebook had to take a page down that had attracted cyberbullies that once was a place for teens to post their selfies, brothers John and Sam Shahidi knew something had to be done.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2015 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

Go Large: The Power of Exponential Thinking

Owen Gaffney | Posted 08.14.2015 | Science
Owen Gaffney

For lovers of exponential thinking, the best place on Earth - and so by default the solar system - to immerse yourself in such ideas might be Silicon ...

The Recipe for a Media Innovator

Diane Gayeski, Ph.D. | Posted 07.29.2015 | College
Diane Gayeski, Ph.D.

Take one great team player, blend in the conceptual tools to see both the big picture and the relationship of the key elements of a business, add a dash of persuasive communications and negotiation skills, and allow to rise in a warm environment of research, rewards and risk-taking.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.23.2015 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.14.2015 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;

What Will You Give Up to Make Room For Innovation?

Jeff DeGraff | Posted 07.13.2015 | Business
Jeff DeGraff

At the heart of every great innovation is a great compromise: in order to start something new, we have to stop something old.

A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 07.07.2015 | Business
Ernan Roman

Beau Avril, Global Head of Product Commercialization, Google Preferred will address 4 questions.

The Impact Generation

Nancy Pfund | Posted 07.13.2015 | College
Nancy Pfund

As you build your own lives and callings, I urge you to think big while you pay attention to the small and local. There is nothing more satisfying than playing a role in transforming a fledgling effort into a force to be reckoned with. And of course, impact can come in companies of any size.

Three Ways to Innovate at Your Company

Kira Makagon | Posted 07.01.2015 | Technology
Kira Makagon

As a serial entrepreneur and now EVP of Innovation at RingCentral, I'm always interested in how companies generate and maintain innovation. Innovating means disrupting -- challenging the status quo even for very successful products.

Got Milk? If Not, Here's Why You Should

Brian Kennell | Posted 06.24.2015 | Business
Brian Kennell

A branding change alone cannot reverse the milk sales slump. It requires a combination of efforts, including promoting milk's healthful qualities and creating even more innovative dairy products that meet consumers' changing needs.

CMOs Must Shift Focus from Transactions to "Addictive Experiences"

Ernan Roman | Posted 06.23.2015 | Business
Ernan Roman

Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs.

Innovation: It's Not Magical -- It's Practical

Karen van Bergen | Posted 06.19.2015 | Business
Karen van Bergen

It seems like "innovation" -- in business, in technology, in client service -- is such a hot topic it manages to span the gamut from meaningless to mystical. Everybody wants it. We're in awe of it. But nobody can define exactly what it is.

3 Ways to Re-ignite the Bond with Current Customers

Ernan Roman | Posted 06.10.2015 | Business
Ernan Roman

Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours forever.

5 Times Technology Made The World A Better Place

Posted 06.05.2015 | Technology

It seems like every day we wake up to a story in the news about a cutting-edge and often frivolous technological innovation -- such as this recent bre...

3 Keys for Experiential Marketing Effectiveness

Ernan Roman | Posted 06.02.2015 | Business
Ernan Roman

By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.

Mercedes-Benz Head of Marketing Communications Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.28.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Dr. Jens Thiemer, Head of Marketing Communications at Mercedes-Benz will address these 4 questions; What...

Suits & Singers: 4 Simple Truths Business Leaders Can Learn From Songwriters

Peter Himmelman | Posted 05.22.2015 | Business
Peter Himmelman

It's widely assumed that there's not much to tie business people and musicians together. Their clothes are different, their terminology's different, their products are different; but the needs of these two seemingly disparate types are remarkably similar. Here's how.

How to Use VoC Insights from Employees & Customers to Improve Experiences

Ernan Roman | Posted 05.12.2015 | Business
Ernan Roman

We are often asked what sources of VoC insights should be used to improve the company's customer experience. And often, these insights are right in front of you--from your own customers and employees.

3 Ways Mobile is Impacting Your Marketing Right Now

Ernan Roman | Posted 05.05.2015 | Business
Ernan Roman

Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.

A MassMutual CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 06.27.2015 | Business
Ernan Roman

Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions.

Flying Cars or Flying Toilets: What Is the Best Way to Measure Innovation?

Bhaskar Chakravorti | Posted 06.25.2015 | Business
Bhaskar Chakravorti

Commenting on the state of innovativeness, Peter Thiel, founder of PayPal and legendary Silicon Valley investor, remarked, "We asked for flying cars. Instead, we got a hundred and forty characters." Really, Peter? Who asked for flying cars?

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 06.20.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

8 Cities With Businesses That Are Bursting With Hometown Pride

Posted 04.20.2015 | Business

While the old adage goes “home is where the heart is,” lately it seems to be where the business is, as well. As the world becomes increasingly int...