For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think
As we think about a new idea we shouldn't dismiss existing markets. Often the biggest opportunities are right in front of our face -- whether it is developing a new retail concept or bringing clean water each day to the 2 billion that don't have it.
Of course not every online business shares this commitment, but I know these are the types of brands I want to buy. And while some sell their goods in traditional brick and mortar outlets, the majority of their sales are direct.
We are all innovators. If we start with ourselves, and the relationships we form, we have the building blocks for creating purposeful change that will touch the lives of many. And anything becomes possible.
When organizations work well, they allow ordinary people to do extraordinary things. That's because they can be powerful vehicles for combining our strengths in a way that makes the whole far greater than the sum of the parts.
These behemoths undoubtedly made a worldwide impact, but some of the biggest game changers aren't happening on a global scale. They aren't even happening in Silicon Valley. Midwestern entrepreneurs are proving a knack for finding niches and solving problems.
Can a business innovate if it's not trying? Have you ever been in a company meeting where the word innovation is tossed around quite a bit? I have experienced this in my career with both small and large companies.
Are some people just born curious? Or can curiosity be cultivated? The answer matters because curiosity is a necessity for innovation. If curiosity isn't instinctive among your collaborators then you need to bring it to life.
Every day, our increasingly independent children and adolescents are faced with coolers full of beverage and energy drink options, and they must have innovative and attractive milk alternatives that make it easier to make the nutritionally smart choice.