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Business Innovation

Suits & Singers: 4 Simple Truths Business Leaders Can Learn From Songwriters

Peter Himmelman | Posted 05.22.2015 | Business
Peter Himmelman

It's widely assumed that there's not much to tie business people and musicians together. Their clothes are different, their terminology's different, their products are different; but the needs of these two seemingly disparate types are remarkably similar. Here's how.

How to Use VoC Insights from Employees & Customers to Improve Experiences

Ernan Roman | Posted 05.12.2015 | Business
Ernan Roman

We are often asked what sources of VoC insights should be used to improve the company's customer experience. And often, these insights are right in front of you--from your own customers and employees.

3 Ways Mobile is Impacting Your Marketing Right Now

Ernan Roman | Posted 05.05.2015 | Business
Ernan Roman

Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.

A MassMutual CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.29.2015 | Business
Ernan Roman

Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions.

Flying Cars or Flying Toilets: What Is the Best Way to Measure Innovation?

Bhaskar Chakravorti | Posted 05.07.2015 | Business
Bhaskar Chakravorti

Commenting on the state of innovativeness, Peter Thiel, founder of PayPal and legendary Silicon Valley investor, remarked, "We asked for flying cars. Instead, we got a hundred and forty characters." Really, Peter? Who asked for flying cars?

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 04.24.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

8 Cities With Businesses That Are Bursting With Hometown Pride

Posted 04.20.2015 | Business

While the old adage goes “home is where the heart is,” lately it seems to be where the business is, as well. As the world becomes increasingly int...

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.14.2015 | Business
Ernan Roman

Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

Five Examples of Companies With Internal Innovation Programs

Jacob Morgan | Posted 04.09.2015 | Business
Jacob Morgan

Many companies are now starting to focus on developing various types of cross-organizational innovation programs, and in some cases, these programs have been going on for years. Here are just a few that I wanted to highlight.

Are You Having These 3 Customer Conversations Every Day?

Ernan Roman | Posted 04.07.2015 | Business
Ernan Roman

Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

3 Tips to Improve Your Email Marketing Effectiveness

Ernan Roman | Posted 03.31.2015 | Business
Ernan Roman

Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

Guess Which City Is Home To A Booming Local Business Scene

Posted 04.01.2015 | Business

When people think of Dallas, Texas, usually a few key things come to mind -- like country music, brisket and an impressive roster of Fortune 500 compa...

RR Donnelley CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.16.2015 | Business
Ernan Roman

Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is t...

Environmental Innovation: Nice or Necessity?

Brian Kennell | Posted 05.11.2015 | Business
Brian Kennell

Environmental innovations are much more than nice; they are also fiscally sound practices that add value and provide a tremendous boost to the bottom line. And eventually, they have a domino effect

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

Ernan Roman | Posted 05.09.2015 | Business
Ernan Roman

Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.

Battle for Our Future: Sustainability vs. Innovation

Nick Seneca Jankel | Posted 04.27.2015 | Business
Nick Seneca Jankel

Strategy, marketing and innovation teams have one job: To grow the top line (revenues) and bottom line (profit) of the business. CSR teams, on the other hand, are usually in the business of reducing negative impacts, which can often reduce profit too.

Free The Children Co-founder Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.21.2015 | Business
Ernan Roman

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.

HackerAgency CEO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.04.2015 | Business
Ernan Roman

Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators. Each blog features one marketing innovator ...

Customer-Centricity Is Mandatory for 2015

Ernan Roman | Posted 03.22.2015 | Business
Ernan Roman

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

5 Marketing Requirements for Luxury Customer Engagement in 2015

Ernan Roman | Posted 03.14.2015 | Business
Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper

Neiman Marcus CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.08.2015 | Business
Ernan Roman

Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 02.14.2015 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

Launch a Competitor to Your Company

Craig Zamary | Posted 02.04.2015 | Business
Craig Zamary

Want to innovate and know your competition? Launch a competitor within your own company. Yes, internally.

Social Innovation Summit: The Faces of Innovation

Jennifer Sertl | Posted 02.03.2015 | Impact
Jennifer Sertl

Candor still reverberates in the Silicon Valley from Patagonia's Vice President of Environmental Affairs Rick Ridgeway a the bold statement.

Black Elephants, Black Swans, and Tomorrow's Fish

Tim O'Shea | Posted 01.30.2015 | Green
Tim O'Shea

Is it a bit much to say that we are in the midst of a Food Revolution? I suggest that depends on how you view the current conditions on your plate, in your family, in your community, in our nation.