The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.
Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.
Take one great team player, blend in the conceptual tools to see both the big picture and the relationship of the key elements of a business, add a dash of persuasive communications and negotiation skills, and allow to rise in a warm environment of research, rewards and risk-taking.
Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;
As you build your own lives and callings, I urge you to think big while you pay attention to the small and local. There is nothing more satisfying than playing a role in transforming a fledgling effort into a force to be reckoned with. And of course, impact can come in companies of any size.
As a serial entrepreneur and now EVP of Innovation at RingCentral, I'm always interested in how companies generate and maintain innovation. Innovating means disrupting -- challenging the status quo even for very successful products.
A branding change alone cannot reverse the milk sales slump. It requires a combination of efforts, including promoting milk's healthful qualities and creating even more innovative dairy products that meet consumers' changing needs.
It seems like "innovation" -- in business, in technology, in client service -- is such a hot topic it manages to span the gamut from meaningless to mystical. Everybody wants it. We're in awe of it. But nobody can define exactly what it is.
Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours forever.
By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.
It's widely assumed that there's not much to tie business people and musicians together. Their clothes are different, their terminology's different, their products are different; but the needs of these two seemingly disparate types are remarkably similar. Here's how.
Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.
Commenting on the state of innovativeness, Peter Thiel, founder of PayPal and legendary Silicon Valley investor, remarked, "We asked for flying cars. Instead, we got a hundred and forty characters." Really, Peter? Who asked for flying cars?