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Business Innovation

Why a Strong Sense of Purpose Fuels the Innovation Process

Joshua Macht | Posted 11.18.2015 | Media
Joshua Macht

At our recent offsite, the Harvard Business Review Group asked one of our long time contributors to talk to us about innovation. His name is Vijay Gov...

Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.11.2015 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.28.2015 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

Strandbeests: Lessons on Innovation, Patience, and a Sense of Humor

Joyce Maroney | Posted 10.28.2015 | Business
Joyce Maroney

The prospect of filling white space with something wonderful is energizing. But what if I can't make the reality match the vision? I have a new hero who inspires me to embrace both the excitement and the inevitable reality checks that accompany innovation. He is Theo Jansen.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2015 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

4 Ways to Shift Your Brain and Get Fresh New Business Ideas

Maria Ross | Posted 10.15.2015 | Business
Maria Ross

If you're bored and new ideas just aren't coming to you, sounds like you need to shake things up. Here are four ways you can shift your thinking and generate creative business ideas -- not to mention contribute to your mental well-being.

6 Key Lessons to Learn From 300-Year-Old French Mustard Brand Moutarde de Maille

Michelle Greenwald | Posted 10.14.2015 | Business
Michelle Greenwald

Could you find business inspiration by studying the marketing of a 300-year-old French mustard brand?

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2015 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on Inspired by the opportunity to create a truly personalized online shopping experience by blending the bes...

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.16.2015 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

How IBM, Similac And Other Marketers Think Beyond The FAQ When It Comes To Customer Support

Ernan Roman | Posted 09.11.2015 | Business
Ernan Roman

Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.

Social Impact Education: Business Strategy for Emergent Economies

Julia M. Satov | Posted 09.03.2015 | Business
Julia M. Satov

Businesses have become big players in the production of knowledge. Deloitte and PriceWaterhouse Coopers are exemplar powerhouses of social impact research.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

John Shahidi: The King of Twitter and CEO of Shots

Jonha Revesencio | Posted 08.17.2015 | Business
Jonha Revesencio

When in 2013, Facebook had to take a page down that had attracted cyberbullies that once was a place for teens to post their selfies, brothers John and Sam Shahidi knew something had to be done.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2015 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

Go Large: The Power of Exponential Thinking

Owen Gaffney | Posted 08.31.2015 | Science
Owen Gaffney

For lovers of exponential thinking, the best place on Earth - and so by default the solar system - to immerse yourself in such ideas might be Silicon ...

The Recipe for a Media Innovator

Diane Gayeski, Ph.D. | Posted 07.29.2015 | College
Diane Gayeski, Ph.D.

Take one great team player, blend in the conceptual tools to see both the big picture and the relationship of the key elements of a business, add a dash of persuasive communications and negotiation skills, and allow to rise in a warm environment of research, rewards and risk-taking.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.23.2015 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.14.2015 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;

What Will You Give Up to Make Room For Innovation?

Jeff DeGraff | Posted 07.13.2015 | Business
Jeff DeGraff

At the heart of every great innovation is a great compromise: in order to start something new, we have to stop something old.

A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 07.07.2015 | Business
Ernan Roman

Beau Avril, Global Head of Product Commercialization, Google Preferred will address 4 questions.

The Impact Generation

Nancy Pfund | Posted 07.13.2015 | College
Nancy Pfund

As you build your own lives and callings, I urge you to think big while you pay attention to the small and local. There is nothing more satisfying than playing a role in transforming a fledgling effort into a force to be reckoned with. And of course, impact can come in companies of any size.

Three Ways to Innovate at Your Company

Kira Makagon | Posted 07.01.2015 | Technology
Kira Makagon

As a serial entrepreneur and now EVP of Innovation at RingCentral, I'm always interested in how companies generate and maintain innovation. Innovating means disrupting -- challenging the status quo even for very successful products.

Got Milk? If Not, Here's Why You Should

Brian Kennell | Posted 06.24.2015 | Business
Brian Kennell

A branding change alone cannot reverse the milk sales slump. It requires a combination of efforts, including promoting milk's healthful qualities and creating even more innovative dairy products that meet consumers' changing needs.