It's widely assumed that there's not much to tie business people and musicians together. Their clothes are different, their terminology's different, their products are different; but the needs of these two seemingly disparate types are remarkably similar. Here's how.
Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.
Commenting on the state of innovativeness, Peter Thiel, founder of PayPal and legendary Silicon Valley investor, remarked, "We asked for flying cars. Instead, we got a hundred and forty characters." Really, Peter? Who asked for flying cars?
Many companies are now starting to focus on developing various types of cross-organizational innovation programs, and in some cases, these programs have been going on for years. Here are just a few that I wanted to highlight.
Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.
Strategy, marketing and innovation teams have one job: To grow the top line (revenues) and bottom line (profit) of the business. CSR teams, on the other hand, are usually in the business of reducing negative impacts, which can often reduce profit too.
Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.
For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think