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Business Innovation

Three Ways to Innovate at Your Company

Kira Makagon | Posted 07.01.2015 | Technology
Kira Makagon

As a serial entrepreneur and now EVP of Innovation at RingCentral, I'm always interested in how companies generate and maintain innovation. Innovating means disrupting -- challenging the status quo even for very successful products.

Got Milk? If Not, Here's Why You Should

Brian Kennell | Posted 06.24.2015 | Business
Brian Kennell

A branding change alone cannot reverse the milk sales slump. It requires a combination of efforts, including promoting milk's healthful qualities and creating even more innovative dairy products that meet consumers' changing needs.

CMOs Must Shift Focus from Transactions to "Addictive Experiences"

Ernan Roman | Posted 06.23.2015 | Business
Ernan Roman

Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs.

Innovation: It's Not Magical -- It's Practical

Karen van Bergen | Posted 06.19.2015 | Business
Karen van Bergen

It seems like "innovation" -- in business, in technology, in client service -- is such a hot topic it manages to span the gamut from meaningless to mystical. Everybody wants it. We're in awe of it. But nobody can define exactly what it is.

3 Ways to Re-ignite the Bond with Current Customers

Ernan Roman | Posted 06.10.2015 | Business
Ernan Roman

Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours forever.

5 Times Technology Made The World A Better Place

Posted 06.05.2015 | Technology

It seems like every day we wake up to a story in the news about a cutting-edge and often frivolous technological innovation -- such as this recent bre...

3 Keys for Experiential Marketing Effectiveness

Ernan Roman | Posted 06.02.2015 | Business
Ernan Roman

By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.

Mercedes-Benz Head of Marketing Communications Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.28.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Dr. Jens Thiemer, Head of Marketing Communications at Mercedes-Benz will address these 4 questions; What...

Suits & Singers: 4 Simple Truths Business Leaders Can Learn From Songwriters

Peter Himmelman | Posted 05.22.2015 | Business
Peter Himmelman

It's widely assumed that there's not much to tie business people and musicians together. Their clothes are different, their terminology's different, their products are different; but the needs of these two seemingly disparate types are remarkably similar. Here's how.

How to Use VoC Insights from Employees & Customers to Improve Experiences

Ernan Roman | Posted 05.12.2015 | Business
Ernan Roman

We are often asked what sources of VoC insights should be used to improve the company's customer experience. And often, these insights are right in front of you--from your own customers and employees.

3 Ways Mobile is Impacting Your Marketing Right Now

Ernan Roman | Posted 05.05.2015 | Business
Ernan Roman

Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.

A MassMutual CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 06.27.2015 | Business
Ernan Roman

Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions.

Flying Cars or Flying Toilets: What Is the Best Way to Measure Innovation?

Bhaskar Chakravorti | Posted 06.25.2015 | Business
Bhaskar Chakravorti

Commenting on the state of innovativeness, Peter Thiel, founder of PayPal and legendary Silicon Valley investor, remarked, "We asked for flying cars. Instead, we got a hundred and forty characters." Really, Peter? Who asked for flying cars?

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 06.20.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

8 Cities With Businesses That Are Bursting With Hometown Pride

Posted 04.20.2015 | Business

While the old adage goes “home is where the heart is,” lately it seems to be where the business is, as well. As the world becomes increasingly int...

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 06.13.2015 | Business
Ernan Roman

Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

Five Examples of Companies With Internal Innovation Programs

Jacob Morgan | Posted 06.08.2015 | Business
Jacob Morgan

Many companies are now starting to focus on developing various types of cross-organizational innovation programs, and in some cases, these programs have been going on for years. Here are just a few that I wanted to highlight.

Are You Having These 3 Customer Conversations Every Day?

Ernan Roman | Posted 06.06.2015 | Business
Ernan Roman

Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

3 Tips to Improve Your Email Marketing Effectiveness

Ernan Roman | Posted 05.31.2015 | Business
Ernan Roman

Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

Guess Which City Is Home To A Booming Local Business Scene

Posted 04.01.2015 | Business

When people think of Dallas, Texas, usually a few key things come to mind -- like country music, brisket and an impressive roster of Fortune 500 compa...

RR Donnelley CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.16.2015 | Business
Ernan Roman

Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is t...

Environmental Innovation: Nice or Necessity?

Brian Kennell | Posted 05.11.2015 | Business
Brian Kennell

Environmental innovations are much more than nice; they are also fiscally sound practices that add value and provide a tremendous boost to the bottom line. And eventually, they have a domino effect

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

Ernan Roman | Posted 05.09.2015 | Business
Ernan Roman

Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.

Battle for Our Future: Sustainability vs. Innovation

Nick Seneca Jankel | Posted 04.27.2015 | Business
Nick Seneca Jankel

Strategy, marketing and innovation teams have one job: To grow the top line (revenues) and bottom line (profit) of the business. CSR teams, on the other hand, are usually in the business of reducing negative impacts, which can often reduce profit too.

Free The Children Co-founder Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.21.2015 | Business
Ernan Roman

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.