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Business Innovation

Innovating During Tough Times

David B. Nast | Posted 07.20.2016 | Business
David B. Nast

When should you innovate? When times are tough, most organizations cut costs and hope to weather the storm. As we've discussed in previous articles, hope is not a strategy, and the best time to innovate is ALWAYS.

Ideas To Help Corporations Innovate Like Startups

Craig Zamary | Posted 06.30.2016 | Business
Craig Zamary

"It's not just a problem at companies known for poor management. Even businesses that are well versed in the best management practices can, without realizing it, generate an environment hostile to innovation."

The Key to Success in the Performing Arts

Andrew Goldstein | Posted 06.02.2016 | Arts
Andrew Goldstein

Every arts organization has a mission,  be it bringing great art to their community or advancing the arts industry. But what if I told you that every mission is devoid of the most essential element for success?

Africa's Female Entrepreneurs Part III: Devotha Ntuke Minzi, Improving Lives via Microfinancing

O'Brien Browne | Posted 06.02.2016 | Business
O'Brien Browne

In this interview, co-author Pamina Mullins and I speak to Devotha Ntuke Minzi, Chief Executive Officer and founder of K-finance Limited, a microfinan...

The 1% Formula

David B. Nast | Posted 05.17.2016 | Business
David B. Nast

Doing more with what you have without reinventing the wheel is the essence of Business Model Innovation. It's about unlocking critical constraints to ...

The Roots of Efforts to Innovate

David B. Black | Posted 05.16.2016 | Technology
David B. Black

"Innovation" is an innovation -- it's a new thing that loads of people think it's important and something we should pay attention to. The Chief Innova...

Why We Invite Our Entire Team (and Their Families) to Our Annual Meeting

Jim Pickell | Posted 03.01.2016 | Business
Jim Pickell

I have recently published this blog in the 'CEO World Magazine', and would like to share it with you here to get your thoughts (direct link to CEO Wor...

5 Reasons Why Feedback Is Important

Karen Naumann | Posted 12.08.2015 | Business
Karen Naumann

It's the end of the year, which means feedback and year-end conversations are coming up for many of us. Do you actually remember the last time somebo...

Box Breakers -- Book Review

Myles Bristowe | Posted 12.07.2015 | Business
Myles Bristowe

In her new book, Box Breakers: The Secrets of Innovation and Creative Thinking in Business, Fredda McDonald brings a clever new twist on familiar stories to reveal a practical approach to sparking innovation in your business.

Why a Strong Sense of Purpose Fuels the Innovation Process

Joshua Macht | Posted 11.18.2015 | Media
Joshua Macht

At our recent offsite, the Harvard Business Review Group asked one of our long time contributors to talk to us about innovation. His name is Vijay Gov...

Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.11.2015 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.28.2015 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

Strandbeests: Lessons on Innovation, Patience, and a Sense of Humor

Joyce Maroney | Posted 10.28.2015 | Business
Joyce Maroney

The prospect of filling white space with something wonderful is energizing. But what if I can't make the reality match the vision? I have a new hero who inspires me to embrace both the excitement and the inevitable reality checks that accompany innovation. He is Theo Jansen.

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2015 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

4 Ways to Shift Your Brain and Get Fresh New Business Ideas

Maria Ross | Posted 10.15.2015 | Business
Maria Ross

If you're bored and new ideas just aren't coming to you, sounds like you need to shake things up. Here are four ways you can shift your thinking and generate creative business ideas -- not to mention contribute to your mental well-being.

6 Key Lessons to Learn From 300-Year-Old French Mustard Brand Moutarde de Maille

Michelle Greenwald | Posted 10.14.2015 | Business
Michelle Greenwald

Could you find business inspiration by studying the marketing of a 300-year-old French mustard brand?

Marketers Must Understand The New Mobile Mind-Set Of Immediacy

Ernan Roman | Posted 10.06.2015 | Business
Ernan Roman

In the spring, Google rolled out algorithm changes to devalue "non-mobile-friendly" websites in its search rankings. This has added additional fuel to the ongoing mobile marketing conversation.

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Inspired by the opportunity to create a truly personalized online shopping experience by blending the best...

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.16.2015 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

How IBM, Similac And Other Marketers Think Beyond The FAQ When It Comes To Customer Support

Ernan Roman | Posted 09.11.2015 | Business
Ernan Roman

Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.

Social Impact Education: Business Strategy for Emergent Economies

Julia M. Satov | Posted 09.03.2015 | Business
Julia M. Satov

Businesses have become big players in the production of knowledge. Deloitte and PriceWaterhouse Coopers are exemplar powerhouses of social impact research.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

John Shahidi: The King of Twitter and CEO of Shots

Jonha Revesencio | Posted 08.17.2015 | Business
Jonha Revesencio

When in 2013, Facebook had to take a page down that had attracted cyberbullies that once was a place for teens to post their selfies, brothers John and Sam Shahidi knew something had to be done.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2015 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.