Wouldn't it be great to be proactive with your online marketing instead of reacting after it is too late? Get the jump on your competitors and improve your marketing with a proper business intelligence solution.
Most financial firms are in the beginning stages of data reform, and it's important to remember that this is new for most of us. This is a monumental challenge that will take time and resources, but the industry is heading in the right direction.
Welcome to the confused state of social media in the corporation as we move into 2012. Social media is not taken seriously and there is no strategy in place that maps social business back to core business objectives.
Instead of looking for consensus on already politically programmed talking points, we could instead identify a high level goal that would be easy for everyone to agree upon -- "Universal Well Being for all Americans."