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Business Marketing Tips

The Season Is Changing -- Should Your Marketing Plan Adjust As Well?

Josh Gershonowicz | Posted 12.03.2016 | Business
Josh Gershonowicz

Year after year, it seems like marketers not only do the same thing, but say the same thing. There's a method behind the madness, though: seasonal marketing works. As fall winds down and winter comes into focus, now is the best time to refocus your marketing approach.

4 Ways to Cater to Your Email Marketing Audience | Posted 09.18.2016 | Business

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.

We're Sorry to See You Go

Elli Thompson Purtell | Posted 06.18.2016 | Business
Elli Thompson Purtell

I'm a big fan of the Irish goodbye. You know, where you slip out the back door before anyone knows you're gone? It's easy, efficient, painless and saves you from long goodbyes and agonizing "don't go's."

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 09.24.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

Content Marketing 101: An Introduction to the Newest Marketing Tool for Businesses

Jennifer Nagy | Posted 03.12.2014 | Business
Jennifer Nagy

Social media is one of the best ways to post and share your content but because many companies are only now beginning to integrate it into their strategy, it can go a long way to establish your company as innovative.

Never Drop Your Prices Again! How to Stop Selling on Price

Marc Wayshak | Posted 01.23.2014 | Small Business
Marc Wayshak

Let me introduce you to two salespeople: Don and Liz. Both have been selling bathroom accessories for 20 years. However, they each sell in a completely different way.

The New Marketing Mantra: Assess, Delete, Respond

Fauzia Burke | Posted 12.02.2012 | Small Business
Fauzia Burke

Marketers have to understand that there is no time to focus on the wrong things. Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

Five Common Public Relations Myths... Busted!

Jennifer Nagy | Posted 11.26.2012 | Small Business
Jennifer Nagy

One of the most undervalued marketing tactics is public relations. This is most likely because most people have no idea what PR is. I've debunked the top five most common PR myths to show you how PR can help you to market your small business more effectively.

Lizard Brain: The Keys to Brand Success

Sudio Sudarsan | Posted 10.07.2012 | Business
Sudio Sudarsan

We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.

How to Optimize Your Message With Blogging, an Interview with Rich Brooks

Penny C. Sansevieri | Posted 08.11.2012 | Small Business
Penny C. Sansevieri

I spent some time, pre-BlogWorld, with Rich Brooks; he is the president of Flyte New Media.

The New PR: Secrets to Turning Fans Into Evangelists

Penny C. Sansevieri | Posted 03.11.2012 | Business
Penny C. Sansevieri

The new PR is really about the consumers and the message. How will you get your community so enamored with your message that you turn contacts into evangelists? That's the new PR.

Five Lessons Your Business Can Learn From the Hottest Celebrities

Carol Roth | Posted 09.06.2011 | Business
Carol Roth

Today's celebrities aren't just entertainers, they are brands and businesses. Here are 5 lessons you can learn from some of the hottest celebrities around.

How to Be More Persuasive and Influential at Work

Lisa Earle McLeod | Posted 08.14.2011 | Business
Lisa Earle McLeod

You know who they are, they're the people who can walk into a meeting and charm the socks off everyone in the room. They inevitably wind up with bigge...