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Business Marketing

Effective Ways Businesses Can Reach Larger Markets

Rahis Saifi | Posted 08.19.2016 | Business
Rahis Saifi

Successful companies have the ability to grow and attract new customers which helps to sustain its growth. The opposite is true for those companies that do not have the ability to reach larger markets. Their growth is limited and before long, many of them fail. The question then is how does one prevent a company from hitting that proverbial wall?

The 3 Reasons Why Universities Struggle To Get Student Mentees

Garrett Mintz | Posted 08.15.2016 | Education
Read More: Aim, Ambition in Motion, Garrett Mintz, Iu, Indiana University, MentorResource.Com, Gallup, Purdue, Great Jobs Great Lives, Brandon Busteed, Mentorship, Mentee, College, Department, University, School, Education, Graduate, Mentor, Mentor Program, College Resource, College Resources, Career Development, College Project, Educational Opportunity, Professional, Professionalism, Vulnerability, Fear of Missing Out, Mentee Program, Mentor Obligation, Generational Strengths, Sharing Knowledge, Leadership Skills, Management Skills, Department Chair, Agriculture (i.e. Plant and Soil Sciences, Animal Studies, Natural Resources, Parks, Etc.), Architecture, Biological Sciences (i.e. Biomedical, Botany, Biology, Physiology, Business Accounting, Business Economics, Business Entrepreneurship, Business Finance, Business Information Systems, Business Law and Ethics, Business Management, Business Marketing, Business Other, Business Public Policy, Business Real Estate, Business Sales, Business Supply Chain, Chemistry, Civil Engineering. Communications Other, Computer and Information Sciences, Construction Engineering, Economics, Education (i.e. Elementary Education, Special Education, Physical Education, Electrical Engineering, Engineering and Technology Other, Family and Consumer Sciences (i.e. Human Development, Family Studies, Fashion/ Interior Design, Global Media, Health/Fitness, Hospitality Management, Humanities (i.e. Foreign Languages, Literature, Linguistics, Gender Studies, Philosophy, Religious Studies, English, History, International Business, Journalism News Reporting, Legal, Math, Mechanical Engineering, Media Advertising, Media Technology, Nursing, Nutrition, Occupational Therapy, Physical Sciences (i.e. Mathematics, Physics, Geology, Geography, Physical Therapy, Political Science, Pre-Med, Psychology, Public Relations, Social Work, Sociology, Sports Media, Visual and Performing Arts (i.e. Dance, Theatre, Music, Art, Mentorresource, Education News
Garrett Mintz

The Gallup Purdue Great Jobs, Great Lives report has shed light that mentorship is clearly vital and necessary to the development of college students....

Tips To Maximize Your YouTube Marketing Results

Allan Smith | Posted 06.30.2016 | Business
Allan Smith

Image credit: Searchenginecare If you have a business online, you would notice that social media marketing is a crucial part of online marketing as s...

Who Needs to Invest in Content Marketing?

Josh Gershonowicz | Posted 06.29.2016 | Business
Josh Gershonowicz

Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out banner ads like it's second nature.

Results vs. Creativity: Which Approach Should Your Business Take?

Josh Gershonowicz | Posted 04.19.2016 | Business
Josh Gershonowicz

Every company needs a vision. From organizational hierarchy to employee culture, most major decisions should be informed by the overarching vision tha...

Launching a PR strategy for your B2B startup in 3 steps

Claire Topalian | Posted 01.05.2017 | Technology
Claire Topalian

Business to Business startups face their own unique challenges when transitioning into the public eye. Themes like reliability, legitimacy, and trust ...

The Season Is Changing -- Should Your Marketing Plan Adjust As Well?

Josh Gershonowicz | Posted 12.03.2016 | Business
Josh Gershonowicz

Year after year, it seems like marketers not only do the same thing, but say the same thing. There's a method behind the madness, though: seasonal marketing works. As fall winds down and winter comes into focus, now is the best time to refocus your marketing approach.

4 Ways to Cater to Your Email Marketing Audience

NextAdvisor.com | Posted 09.18.2016 | Business
NextAdvisor.com

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.

We're Sorry to See You Go

Elli Thompson Purtell | Posted 06.18.2016 | Business
Elli Thompson Purtell

I'm a big fan of the Irish goodbye. You know, where you slip out the back door before anyone knows you're gone? It's easy, efficient, painless and saves you from long goodbyes and agonizing "don't go's."

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.15.2016 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

Go Local

Josh Gershonowicz | Posted 05.05.2016 | Small Business
Josh Gershonowicz

One of the most efficient and cost-effective decisions a small business can make is to invest in their community by joining their local chamber of com...

7 Marketing Tools to Get You Through the Day

Alex Ivanovs | Posted 05.02.2015 | Small Business
Alex Ivanovs

In the perfect world, we would rely on a few apps and tools for spreading the word about our company, and that would bring enough attention by itself, but the reality is that we do need to be creative, and innovative when it comes to putting marketing tools to the test.

Why I Don't Worry About My Competition (And You Shouldn't Either)

Kristan Braziel | Posted 02.10.2015 | Business
Kristan Braziel

The areas of differentiation on your chart indicate why your competition is moot. These are the areas you need to capitalize on and market the hell out of. Now you just need to get out there and do it: Market that beautiful secret sauce of yours.

Conquer 4 Problem Areas to Prove Marketing ROI

Joseph Parker | Posted 10.18.2014 | Business
Joseph Parker

You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overar...

Marketing FAIL: Infographics Hidden Behind Registration Walls

Randy Krum | Posted 07.14.2014 | Small Business
Randy Krum

The companies I see that are hiding infographics behind registration walls are missing the benefit of infographics, which is to deliver easy to understand information to the audience in a format that's also easy to share because it's completely contained within the image file.

How Not to Waste Money With FaceBook Ads

Katie DeVito | Posted 06.17.2014 | Business
Katie DeVito

While contacting companies to help redo our kitchen and bathroom I came across something which I found fascinating yet frustrating at the same time. ...

Driving Content, Context and Advocacy

Christel Quek | Posted 06.14.2014 | Business
Christel Quek

2013, you really were a year to remember. From the explosion of short form content and to wearable technology grabbing headlines, the numerous events that have happened just proved how change is the only constant in the industry we love.

5 Tips to Boost Your SEO in a Competitive Online Environment

Eric Covino | Posted 05.27.2014 | Business
Eric Covino

While rankings are an important part of an SEO campaign, there is a lot more to it than that. Here are a few other areas you should be paying attention to:

It Takes One Robot to Tango

Illah Nourbakhsh | Posted 04.26.2014 | Technology
Illah Nourbakhsh

Corporations will use robotic sensing, modeling and telepresence to break out of the digital world, infusing all the marketing and monetizing know-how they have honed into a much larger universe of mixed, digital-physical reality.

Scott Levy Wants to Teach You How to "Tweet Naked"

Andrew Benkovic | Posted 03.05.2014 | Business
Andrew Benkovic

With technology every-changing, no one wants to be left out into the cold "naked." Do they?

Four Ways to Build Your Brand in 2014

Jerry McLaughlin | Posted 02.12.2014 | Business
Jerry McLaughlin

Don't let comfort morph into complacency. Don't get stuck in a rut. Sometimes brand-building requires us to try a different tack.

Why Does Some Social Marketing Just Go Through the Motions?

Bill Blaney | Posted 02.08.2014 | Small Business
Bill Blaney

Agencies that matter, and the work that's remembered, are those that always strive for more, seek to entertain and inform, and honestly look to raise awareness of their client's brand in the most innovative way.

What Twitter Founder, Jack Dorsey, Teaches Us About Marketing

Marc Wayshak | Posted 02.05.2014 | Business
Marc Wayshak

Twitter has become an integral part of our lives, and the mindset that led to its creation is just as critical to those looking to market their organizations.

Has Social Marketing Completely Replaced Traditional?

Bill Blaney | Posted 07.21.2013 | Business
Bill Blaney

As a creative director with a wide variety of clients, I have yet to see the old tools of the trade permanently retired to the tool shed just yet. As a result, it's important to realistically correct some of the myths about marketing that seem to persist these days.

Influence: Why We Should Have All Studied Psychology and Anthropology

Peter Sheahan | Posted 06.24.2013 | Small Business
Peter Sheahan

What really makes people buy? What underpins human decision making? Do we actually have the agency and power to make logic-based choices, or must we surrender to our inherent gut feelings?