I was shocked when I first started my business that most people wanting a corporate video or commercial had no idea what story they actually wanted to tell. Video is simply one way to tell a story -- it's a medium.
In the mainstream media, we focus on the business world every day and on labor one day a year. This obscures the awful treatment that so many U.S. workers endure -- particularly their meager vacation time.
For so many years, financial types from Madoff down proclaimed to be doing something, when in fact they were doing nothing. And now that they're actually doing nothing, the media thinks that's something.