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Business Millennials

Don't Ask A Millennial -- Hire One

David D. Burstein | Posted 05.09.2013 | Business
David D. Burstein

Today being authentic actually means you have to be naturally authentic. So make the Millennial consumer the manager, but not just with titular influence -- put them at the center of the strategy and the campaign. If it's for Millennials it should be by Millennials.