An interview with Gina Bianchini, CEO of Mightybell. This interview is part of a series on Trailblazing Women role models (Entrepreneurs and Leaders) from around the world and first appeared on Global Invest Her. You have to see what you can be.
I just attended a TEDx rehearsal where all the speakers (some were students, others academics) got a chance to do a practice run. As I observed their presentations, a few best practices came to mind that could help you generate more business.
Do you have a methodology for helping your strategic relationships achieve their desired outcomes? If you don't, you have slim hopes of becoming or remaining a priority to them. You cannot be impactful with them if you cannot sustain their interest in you.
While opportunities are great and often hard to come by, an equally important skill for entrepreneurs is learning how to discern between the opportunities that are worth pursuing and those that are not.
Networking is probably one of the most overused words and activities in today's society but despite being over used it is the most effective way to establish and build meaningful relationships that can be beneficial both personally and professionally.
By seizing any opportunity you can to work with people in your company in areas that you are interested in; you are essentially laying the groundwork for you to gain more access to this area of your company in the future.
It's very rare you'll walk into a room full of women who are there just to hand out business cards. In my experience, the majority of women network to build relationships they can use both personally and professionally. They get that business networking isn't about business, it's about life.
Doing your job and working hard are not the best ways to get ahead. In terms of human resources theory, doing your job and working hard are why you receive your paycheck. If you want to be promoted, you must think strategically.
As I mentioned in my last article, The "New" Rule of Networking, there are absolutely rules when it comes to networking. They're just not written, enforced by a governing body, or mentioned at the beginning of a networking event before you "touch gloves" and come out networking.
Using data collection, analysis, and action plans to impact organizational health is absolutely valid. But please, let's find a way to measure what really matters: depth and breadth of strategic relationships, internal and external to the organization.
Gone are the days where the only way of finding a new job was through an advert, or even a recruiter. With the increase in social media, companies have endless means of sourcing talent. However, one rule of thumb still applies today "it's not what you know, but who you know."
By networking up, you're attempting to meet the top players in your industry. This not only drives your income but also fuels your all-around sense of happiness. Just think about the positivity that's generated by bouncing ideas around with a bunch of the top go-getters in your field.
It takes only seconds for others to form an opinion of us when we meet them for the first time. What they initially see becomes their own personal version of the truth, and it can be hard to change a first impression.
Entrepreneurs who have the courage to authentically share their unique story and the generosity to share their best insights have an amazing opportunity to quickly build a world-class, antifragile reputation.