Marketing is a hot word for small business owners everywhere. It's often thought to be the end-all-be-all in terms of how to rake in new business. Just think about how much your company spends on marketing per year.
Running a business with your significant other creates an incredible sense of teamwork and togetherness that many couples don't get to experience. But don't let anyone fool you: working with your spouse is like riding a roller coaster. It's not for the faint of heart.
Over the years I've moved into and out of literally dozens of joint ventures and partnerships. And over this time these partnerships and joint ventures have created millions of dollars of market value. But with any partnership, be it long term or a one-off, the stakes are high.
If you can avoid teaming up with a bad partner, you'll reduce the chances of having a failed business, and the amount of stress and frustration that these poor partners cause you during all of the years of your partnership.
In advertising and communications, griping about clients is a time-honored pastime. In tone and substance, it falls somewhere between complaining about the weather and whining about an inconsiderate significant other. It does about as much good, too.
Going into business with the person that you married may seem like a great idea but it doesn't always end up in happily ever after. Some recent high profile divorces and business splits may make you think twice before you tie the co-working knot.
Access to experienced mentors, capital, customers and collaborators separate successful startups from those that fail. For startups, collaboration often takes shape in two ways: internal-facing activities and external-facing activities.
When it comes to multi-stakeholder partnerships, knowing what YOU want is the right starting point. But even that isn't enough to succeed. Here are five more lessons we've learned from our work that might be helpful.
Sure, starting a business is scary and financially dangerous. But that doesn't mean entrepreneurs should take on a partner just to hold their hand and put a few dollars in the equity pot. Thankfully, there are alternatives formal partnerships.
Collaboration between the public and private sectors has long served as the model for addressing major challenges faced by the U.S. But in today's political and economic environment, is it a thing of the past?
The euphoria of having a working partner to share the responsibilities, coupled with the cash to grow the business, evaporated in less than six months. By that time we were in court, the company had lost all its business and I was left with a nothing.