Your customers are your most important collaborators. Their ideas represent untapped market opportunities. But getting customers to share the right information is no easy task, and turning ideas into action poses significant challenges.
Business information has exploded at all levels. The ability to synthesize overwhelming amounts of information isn't only a challenge in public affairs and politics -- it's also an increasing problem in organizations.
There is a saying in the Business Process Management (BPM) world: "If you can model it, you can monitor it, and if you can monitor it, you can improve it." BPM can help foster innovation through streamlined processes.