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Business Reinvention

American Voices on Reinvention

Russell C. Smith | Posted 10.07.2013 | Impact
Russell C. Smith

The American experience has always been one of starting over, rethinking, reworking, and reinventing. In the early 21st Century, a reinvention moveme...

The Daily Innovator: Do Customers Want Your Big Idea?

Amy Radin | Posted 07.29.2013 | Business
Amy Radin

The selling of a new idea is, at bottom, a story told to customers. A persuasive story is built on insight into who customers are and how they behave. Orientation to that behavior produces clarity about what the organization wishes to be.