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Business Social Media

In The Wake Of The Deal: Microsoft Acquires LinkedIn

JD Gershbein | Posted 07.05.2016 | Business
JD Gershbein

The purchase of LinkedIn by Microsoft is a watershed moment in the business of tech, an event giving rise to a kaleidoscope of possibilities that make the imagination race. How could it not?

Is Your Business Taking the "Social" Out of Social Media?

Michele Cuthbert | Posted 03.24.2016 | Business
Michele Cuthbert

The social equity of your organization is about the value of relationships both inside and out of your brand.

How I Made $10,000 in One Month on LinkedIn (And You Can Too)

Diana Mitchell | Posted 03.18.2016 | Business
Diana Mitchell

Two years ago I was feverishly working to help pay for my dream wedding in Walt Disney World (modest for most, but a dream wedding for me - marriage w...

The 4 Cs of Social Media Success

Calvin Wayman | Posted 02.22.2016 | Business
Calvin Wayman

The great news is, there are not thousands of things you need to know. There aren't hundreds. There aren't even dozens. Today, I'm going to share the four Cs to Social Media Success.

4 Things Companies Can Learn From Obama to Engage Millennials

Crystal Kadakia | Posted 01.28.2016 | Business
Crystal Kadakia

Throughout Obama's time in office, the administration has made huge strides in engaging Millennials. I am often asked by talent acquisition professionals, recruiters and organizational leaders how to build relationships with Millennials, especially using today's social media tools.

5 Ways To Help Your Retail Business

Elizabeth Traub | Posted 01.20.2016 | Business
Elizabeth Traub

There are five things I have done that have helped my retail business. It's not a secret, but if you are hanging on and love what you do, here are some things you can do to start helping you and your company.

7 Ways to Set Your Twitter Feed on Fire

Jimmy Burgess | Posted 01.11.2016 | Business
Jimmy Burgess

Twitter has become an essential tool for entrepreneurs. A 2010 study done by Chadwick Martin Bailey and iModerate Research Technologies showed that 67...

The Value of Listening to Your Audience

Matthew Tyson | Posted 11.20.2015 | Business
Matthew Tyson

That right there is my number one business and marketing hero, a man who has made millions, built a massively successful media company, and has even been on TELEVISION (omg), and he's reaching out to me to say thanks. On Facebook.

7 Social Media Mistakes You Don't Know You're Making

Syed Balkhi | Posted 10.13.2015 | Business
Syed Balkhi

Social media is an amazing avenue for promoting your business, for building your network, and for learning... but it's also easy to make mistakes that cost you time, money, and customers.

Why the obsession with social media needs to stop

Lyndon Wood | Posted 07.23.2016 | Business
Lyndon Wood

Let's get to the point then: social media has become so saturated that it is on the brink of implosion. A bit extreme, you may think? But let's consider it -- it is hardly an even playing field for small businesses, entrepreneurs and start-ups.

World Social Media Day - Save the Date: 30 June, 2015

Sarah Cannata | Posted 06.19.2016 | Business
Sarah Cannata

These days, it's hard to imagine a world without social media. A world where hashtagging, trending and Followers means nothing. A world without having a cheeky peek at your Facebook feed at work.

Your Guide to Social Media Image Dimensions

Catriona Pollard | Posted 05.19.2016 | Business
Catriona Pollard

Social media cover photos and profile pictures create the first impression your audience will get from your brand. They need to look good and say the right thing about you.

Why Visual Content Is a Social Media Secret Weapon

Catriona Pollard | Posted 05.12.2016 | Business
Catriona Pollard

Over the past few years there has been a noticeable shift towards visual social media content online.

Content Creation Vs. Content Sharing

Josh Gershonowicz | Posted 05.26.2015 | Business
Josh Gershonowicz

There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.

Horyou TV: Can Social Good Videos Go Viral?

Ron Mwangaguhunga | Posted 03.21.2015 | Good News
Ron Mwangaguhunga

High above the west fifties in Manhattan overlooking Fifth avenue the people at Horyou -- pronounced OR-YOW -- are attempting to make social good videos viral. When one thinks of viral videos, social good does not immediately come to mind.

Five Social Media Predictions for 2015

Tania Yuki | Posted 03.13.2015 | Business
Tania Yuki

The successful convergence of context, content and targeting involves moving away from traditional segmentation, that forces people into static buckets, and towards technology that gets to know people better. This will seriously impact how marketers think about their customers and audiences.

Snapchat and What It's Missing

Joshua Ebrahimi | Posted 03.07.2015 | Business
Joshua Ebrahimi

During a time when so many social media companies are attempting to increase user engagement on their platforms, Snapchat is surely doing something right. However, there is one thing that Snapchat is missing.

The Social Power of Traveling Photographers

Jerm Cohen | Posted 02.22.2015 | Arts
Jerm Cohen

photo by @jerm_cohen Its unusual for 5 photographers to shoot the same subjects and locations- but it's a revolutionary concept in the photo industr...

The Characters You Follow On Twitter

Sajeel Qureshi | Posted 01.25.2015 | Small Business
Sajeel Qureshi

Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.

6 Reasons Startup CEOs Can't Afford to be Anti-Social

Mark Babbitt | Posted 01.24.2015 | Business
Mark Babbitt

While startup CEOs are launching their company they must go big with their social presence. Because anything less isn't just a missed opportunity to build a brand -- it means they're just as anti-social as the old-school CEOs they might eventually compete against.

5 Tips for Launching Holiday Social Media Campaigns

Lisa Parkin | Posted 01.13.2015 | Business
Lisa Parkin

During the holidays, brands try to get consumers' attention more than ever. As one of the biggest shopping times of the year, sending out the right message to the right people is key. These tips will help businesses make the most of marketing during the upcoming holiday season.

The Characters in Your LinkedIn Network

Sajeel Qureshi | Posted 01.03.2015 | Business
Sajeel Qureshi

LinkedIn started as a wonderful tool to professionally develop with avenues such as social selling, recruiting and B2B advertising, but now it is in a dark place. Kind of like that place the Cleveland Cavaliers went after LeBron James left. This is our fault a lot more than LinkedIn's.

6 Content Sharing Lessons From the Big Guys

Diana Mackie | Posted 12.09.2014 | Small Business
Diana Mackie

Increasing the social shares on your business' content is a highly effective way of reaching your local base of potential customers, and growing your brand recognition through social proof.

5 Musts Before Hiring a Social Media Specialist

Tyler Collins | Posted 12.08.2014 | Business
Tyler Collins

Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job.

Is This Your Car?

John Malik | Posted 10.12.2014 | Technology
John Malik

Your social media may be someone else's first impression of your company. And when a prospect interacts with your social media, what will their first impression be? Make sure it counts. And if your team isn't accurately representing their employer, perhaps it's time for some counseling.