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Business Social Media

World Social Media Day - Save the Date: 30 June, 2015

Sarah Cannata | Posted 06.22.2015 | Business
Sarah Cannata

These days, it's hard to imagine a world without social media. A world where hashtagging, trending and Followers means nothing. A world without having a cheeky peek at your Facebook feed at work.

Your Guide to Social Media Image Dimensions

Catriona Pollard | Posted 05.19.2015 | Business
Catriona Pollard

Social media cover photos and profile pictures create the first impression your audience will get from your brand. They need to look good and say the right thing about you.

Why Visual Content Is a Social Media Secret Weapon

Catriona Pollard | Posted 05.12.2015 | Business
Catriona Pollard

Over the past few years there has been a noticeable shift towards visual social media content online.

Content Creation Vs. Content Sharing

Josh Gershonowicz | Posted 05.26.2015 | Business
Josh Gershonowicz

There is no single-path, fix-all, solution on how to improve a business' or brands' online presence, but there are tricks to improve it.

Horyou TV: Can Social Good Videos Go Viral?

Ron Mwangaguhunga | Posted 03.21.2015 | Good News
Ron Mwangaguhunga

High above the west fifties in Manhattan overlooking Fifth avenue the people at Horyou -- pronounced OR-YOW -- are attempting to make social good videos viral. When one thinks of viral videos, social good does not immediately come to mind.

Five Social Media Predictions for 2015

Tania Yuki | Posted 03.13.2015 | Business
Tania Yuki

The successful convergence of context, content and targeting involves moving away from traditional segmentation, that forces people into static buckets, and towards technology that gets to know people better. This will seriously impact how marketers think about their customers and audiences.

Snapchat and What It's Missing

Joshua Ebrahimi | Posted 03.07.2015 | Business
Joshua Ebrahimi

During a time when so many social media companies are attempting to increase user engagement on their platforms, Snapchat is surely doing something right. However, there is one thing that Snapchat is missing.

The Social Power of Traveling Photographers

Jerm Cohen | Posted 02.22.2015 | Arts
Jerm Cohen

photo by @jerm_cohen Its unusual for 5 photographers to shoot the same subjects and locations- but it's a revolutionary concept in the photo indust...

The Characters You Follow On Twitter

Sajeel Qureshi | Posted 01.25.2015 | Small Business
Sajeel Qureshi

Twitter lies. There are definitely more than 140 characters allowed in the Twittersphere. Here are some of the many idiots and characters that you follow on Twitter.

6 Reasons Startup CEOs Can't Afford to be Anti-Social

Mark Babbitt | Posted 01.24.2015 | Business
Mark Babbitt

While startup CEOs are launching their company they must go big with their social presence. Because anything less isn't just a missed opportunity to build a brand -- it means they're just as anti-social as the old-school CEOs they might eventually compete against.

5 Tips for Launching Holiday Social Media Campaigns

Lisa Parkin | Posted 01.13.2015 | Business
Lisa Parkin

During the holidays, brands try to get consumers' attention more than ever. As one of the biggest shopping times of the year, sending out the right message to the right people is key. These tips will help businesses make the most of marketing during the upcoming holiday season.

The Characters in Your LinkedIn Network

Sajeel Qureshi | Posted 01.03.2015 | Business
Sajeel Qureshi

LinkedIn started as a wonderful tool to professionally develop with avenues such as social selling, recruiting and B2B advertising, but now it is in a dark place. Kind of like that place the Cleveland Cavaliers went after LeBron James left. This is our fault a lot more than LinkedIn's.

6 Content Sharing Lessons From the Big Guys

Diana Mackie | Posted 12.09.2014 | Small Business
Diana Mackie

Increasing the social shares on your business' content is a highly effective way of reaching your local base of potential customers, and growing your brand recognition through social proof.

5 Musts Before Hiring a Social Media Specialist

Tyler Collins | Posted 12.08.2014 | Business
Tyler Collins

Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job.

Is This Your Car?

John Malik | Posted 10.12.2014 | Technology
John Malik

Your social media may be someone else's first impression of your company. And when a prospect interacts with your social media, what will their first impression be? Make sure it counts. And if your team isn't accurately representing their employer, perhaps it's time for some counseling.

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

Courtney Seiter | Posted 09.16.2014 | Technology
Courtney Seiter

In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of the bio space provided by each.

4 Dangers of Following Your Passion In Business and Life

Sajeel Qureshi | Posted 08.10.2014 | Business
Sajeel Qureshi

Think if 'follow your passion' was your mantra for life. Assume your passions are comics, sports and ice cream. You could literally watch Spiderman and Batman play each other in ping pong while eating a box of Dilly Bars all day.

The Power of a Whisper: How to Cut Through the Noise and be HEARD on Social Media

Nika Stewart | Posted 08.09.2014 | Small Business
Nika Stewart

Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.

After Real Time Advertising

Amil Husain | Posted 06.02.2014 | Media
Amil Husain

Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?

Top Social Media Campaigns of 2014 So Far

Lisa Parkin | Posted 05.27.2014 | Business
Lisa Parkin

The first quarter of the year is at an end, and we've already been offended, shocked, impressed and overwhelmed by business's activity on social media.

3 Easy Tips to Kickstart a Google+ Business Page

Lisa Parkin | Posted 03.18.2014 | Technology
Lisa Parkin

With experts insisting Google+ can no longer be ignored, it's time for businesses to restart their activity on this social medium and get engaged.

14 Social Media Habits to Start in 2014

Lisa Parkin | Posted 02.18.2014 | Business
Lisa Parkin

A new year is the perfect time to start fresh, revamp and clean out. Social media managers have probably read a ton of articles on what their team is doing wrong here or how to avoid traps there, but I want to provide some practical tips.

Counting Your Facebook Fans? Here's Why This Small Biz Doesn't Bother

Jennifer Goforth Gregory | Posted 11.05.2013 | Small Business

Sarah Endline, founder of the New York City-based natural chocolate company, Sweetriot, was using social media to connect with her customers even befo...

How a Small Staff Can Get the Most Out of Social Media

Lisa Parkin | Posted 11.19.2013 | Business
Lisa Parkin

No matter the size of the company, there is a common gripe in social media teams across the U.S. and that is, "We don't have a large enough staff to accomplish everything we have (and want) to do."

What Every Business Should Know About User-generated Content

Lisa Parkin | Posted 10.29.2013 | Business
Lisa Parkin

Although this getting-fans-involved thing sounds easy, it's not. Asking fans to do you a favor, then to make sure you can find that favor, is already more steps than most people are willing to do.