That right there is my number one business and marketing hero, a man who has made millions, built a massively successful media company, and has even been on TELEVISION (omg), and he's reaching out to me to say thanks. On Facebook.
Let's get to the point then: social media has become so saturated that it is on the brink of implosion. A bit extreme, you may think? But let's consider it -- it is hardly an even playing field for small businesses, entrepreneurs and start-ups.
High above the west fifties in Manhattan overlooking Fifth avenue the people at Horyou -- pronounced OR-YOW -- are attempting to make social good videos viral. When one thinks of viral videos, social good does not immediately come to mind.
The successful convergence of context, content and targeting involves moving away from traditional segmentation, that forces people into static buckets, and towards technology that gets to know people better. This will seriously impact how marketers think about their customers and audiences.
During a time when so many social media companies are attempting to increase user engagement on their platforms, Snapchat is surely doing something right. However, there is one thing that Snapchat is missing.
While startup CEOs are launching their company they must go big with their social presence. Because anything less isn't just a missed opportunity to build a brand -- it means they're just as anti-social as the old-school CEOs they might eventually compete against.
During the holidays, brands try to get consumers' attention more than ever. As one of the biggest shopping times of the year, sending out the right message to the right people is key. These tips will help businesses make the most of marketing during the upcoming holiday season.
LinkedIn started as a wonderful tool to professionally develop with avenues such as social selling, recruiting and B2B advertising, but now it is in a dark place. Kind of like that place the Cleveland Cavaliers went after LeBron James left. This is our fault a lot more than LinkedIn's.
Your social media may be someone else's first impression of your company. And when a prospect interacts with your social media, what will their first impression be? Make sure it counts. And if your team isn't accurately representing their employer, perhaps it's time for some counseling.
In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of the bio space provided by each.
Think if 'follow your passion' was your mantra for life. Assume your passions are comics, sports and ice cream. You could literally watch Spiderman and Batman play each other in ping pong while eating a box of Dilly Bars all day.
Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.
Oreo's "Dunk in the Dark" post during the 2012 Super Bowl clearly demonstrated the impact of creating responsive content during existing conversations. Now, a year after "Real Time" entered the lexicon, has the promise of an always on content engine met up with the expectations?
A new year is the perfect time to start fresh, revamp and clean out. Social media managers have probably read a ton of articles on what their team is doing wrong here or how to avoid traps there, but I want to provide some practical tips.