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Business Social Media

Discovering The Tao of Twitter

Mark Schaefer | Posted 08.22.2012 | Technology
Mark Schaefer

This is what the social web is all about -- networking, sharing, helping, creating. So, with literally no planning, I sent out one single tweet with an invitation for my Twitter tribe to join me on a web meeting at 4 p.m. that very day.

The Death and Life of Social Media

Michael Moynihan | Posted 10.22.2012 | Technology
Michael Moynihan

Information technology has undergone one revolution after another -- from big to small, corporate to personal, individual to networked and now stationary to mobile. Social computing will remain a powerful driver of wealth creation.

Start-ups Must Balance Social Media Costs vs. Value

Marty Zwilling | Posted 10.22.2012 | Small Business
Marty Zwilling

Most social media outlets don't require a subscription charge, but they certainly require an investment -- in people, in technology, your reputation, and your time.

5 Steps for Crisis Management Using Social Media

Amy Neumann | Posted 10.20.2012 | Small Business
Amy Neumann

Thinking about and detailing a crisis management plan in advance is of course ideal; getting at least prepared with the basics is a necessity.

Friend Farms? Can't Buy Me Love

Evanne Schmarder | Posted 11.02.2012 | Technology
Evanne Schmarder

The best course of social media development is to build relationships, engage with people, and produce interesting, fun, relevant content that begs to be shared. Make an effort to connect with and add value to those that have chosen to follow your message.

Kevin Rose and the Reddit AMA FAIL

CJ Arabia | Posted 10.06.2012 | Technology
CJ Arabia

People wondered if Kevin Rose was trying to be a jerk. I mean we all know he's bitter toward Reddit and his former Digg users who abandoned him. Could he really be that clueless as to how a Reddit AMA works?

Become Social in Social Media With Jugnoo

Jure Klepic | Posted 07.24.2012 | Business
Jure Klepic

Many businesses today can benefit from using social media influencers to help inform and motivate others about their product or service. The major pro...

Promote Your Business: 6 Ways Technology Can Help

Women & Co | Posted 07.31.2012 | Small Business
Women & Co

Whether your company is fully established or is in the "start-up" phase, here are six things you can do to improve your business' findability and increase its exposure to potential customers in the interactive space.

Social Media Experts With 5-7 Years of Experience?

Craig Agranoff | Posted 07.24.2012 | Business
Craig Agranoff

At what point do we consider a person an expert? Most of us would expect an expert to have grey hair and a big Dr. in front of their name. However, this particular job title makes me rethink that idea -- Social Media Expert.

Who Owns Your Business-Related Social Media?

Jim Thomas | Posted 07.18.2012 | Denver
Jim Thomas

There is a time bomb in your company that you had better defuse. It's your failure to be clear about, or even consider, ownership of the business connections represented by social media platforms such as Facebook, Twitter and LinkedIn.

How Not to #GetSlizzerd on Twitter: Controlling the Message as Social Media Goes Company-wide

Ryan Holmes | Posted 07.09.2012 | Technology
Ryan Holmes

Social media teams tend to be decentralized. Confusion, rogue tweets and off-message posts are almost inevitable. The worst gaffes live on in social media infamy. So is there a way for businesses to avoid a social media meltdown?

Watch: 60 Seconds of Social Media

Shawn Amos | Posted 06.20.2012 | Technology
Shawn Amos

But a hologram Tupac on tour? Long-term interest and success of 3D tech is notoriously hard to predict, once the novelty wanes.

How to Succeed by Breaking All of the Personal Branding Rules

Jamie Varon | Posted 06.12.2012 | Small Business
Jamie Varon

Although the topic of personal branding has the word "personal" right up in front, most advice still warns against sharing too much of who you are with your customers and clients.

Your Life Is Social, Why Isn't Your Company?

Mark Hillary | Posted 05.29.2012 | Media
Mark Hillary

Forget about social media being just a tool for PR or marketing or community building -- it is changing every part of the enterprise, root and branch.

Why Social Media Doesn't Mean Business

Jackie Barrie | Posted 03.05.2012 | Business
Jackie Barrie

If engagement is the key, then you have to be engaging. If you want to attract business, you have to be attractive. And if you want to charm people into buying, you have to be charming.

2012 Reputation Checklist

Dr. Leslie Gaines-Ross | Posted 02.22.2012 | Business
Dr. Leslie Gaines-Ross

Reputation will always continue to matter but for reasons that are less financially-based than in the past.

Putting the Social Into Social Media

Jackie Barrie | Posted 02.19.2012 | Business
Jackie Barrie

When you meet people in real life, whether in the boardroom, at a conference or in a networking meeting, you (hopefully) don't walk in wearing a sandwich board or pushing a trolleyful of products and shouting 'BUY MY STUFF!'

Social Media Strategies For Holiday Retailers

Ryan Holmes | Posted 02.18.2012 | Business
Ryan Holmes

As social is where consumers eyeballs are, business' must take ownership of their online company profiles.

Who Owns Hispanic Social Media?

Daniel Cubias | Posted 02.05.2012 | Latino Voices
Daniel Cubias

Communication is a fundamental function of human existence. And it does not require corporate sponsorship. That primordial need to listen, and in turn to be heard, will always drive social media.

Suggestion Box? What Suggestion Box?

Eric Yaverbaum | Posted 11.15.2011 | Business
Eric Yaverbaum

The days of dropping comments into a box are long gone. Now, someone can go right on Facebook or Twitter and be in charge of a company's brand. They can make or break how people perceive a company in a very short period of time.

The Quickest Way to Kill Your Online Success

Penny C. Sansevieri | Posted 10.31.2011 | Books
Penny C. Sansevieri

While there are no guarantees in anything, you need to be smart about all of these wonderful, free, not-owned-by-you social media sites.You might do a fantastic job of driving traffic, but the reality is that you should focus on what you own, your website.

Let's Give Them Something to Talk About: Creative Use of Social Media

Ernan Roman | Posted 10.30.2011 | Business
Ernan Roman

Conduct regular searches on the terms customers are most likely to use that relate to your company, your brands and your promotions. Then join the conversation.

Is Social Media the Next Bubble?

Edward Muzio | Posted 10.26.2011 | Business
Edward Muzio

Remember when Facebook switched the button on group pages from "Be a Fan" to "Like"? Any company whose materials said "Be our fan on Facebook" had to change the message immediately or risk looking disconnected.

How To Bring Social Media Sanity To Your Small Business

Karen Leland | Posted 08.23.2011 | Business
Karen Leland

While social media mastery has many layers, the experts all agree that following five core steps is a good start to bringing social media sanity to your small business.

Social Media Is Your Job

James Kotecki | Posted 06.03.2011 | Technology
James Kotecki

Don't hire a consultant to post your Facebook updates. Don't outsource your tweets. Social media is a direct conversation between you and your customers, and that means social media is your job.