Five PR Tips for Headline-Grabbing Profits
Your business is growing, but every time you open the newspaper, power up the iPad or turn on the TV, you see your competitors instead of your brand.
Your business is growing, but every time you open the newspaper, power up the iPad or turn on the TV, you see your competitors instead of your brand.
Forbes Woman | Posted 03.27.2012
One myth I would really love to smash to bits is the notion that only a certain type of person can be successful in business. I meet far too many peop...
Soren Petersen | Posted 05.26.2012
Usually one knows only 5 percent of what is needed at the stage where 70 percent of the product's cost is determined. Fortunately, there is some predictability, since return on investment and risk go hand in hand.
Nelson Davis | Posted 05.06.2012
A few days ago I read an interview with the famed Russian ballet dancer, Mikhail Baryshnikov, and one of his comments sent me into an hour of business thinking. It may be the first time that a person often seen in public wearing tights has given me a business lesson!
Sophie Gold | Posted 04.08.2012
Over the last couple of days I have been receiving emails asking how to put together a winning strategy for 2012. To be honest, it's a loaded question.
James M. Lynch | Posted 09.19.2011
Here's my offering to help you create a corporate culture that works, hoping that you will give it serious thought for the sake of your employees.
Carolyn Ziel | Posted 05.25.2011
Remember this iconic slogan? Its meaning is more important than ever. Our social networking medium is amazing, but what if you picked up the phone and made a more lasting connection?
Donna Flagg | Posted 05.25.2011
How great would the professional world be if only the genuinely talented players made the "team" and only the best companies "won?" Here's why football makes for the greatest work analogy.
Les McKeown | Posted 05.25.2011
There are three keys to ensuring that a reasonable dependence on systems and processes doesn't swell into arthritic bureaucracy.
Carolyn Ziel | Posted 05.25.2011
My strategic plan is all about heart. More than ever, my heart leads and my head follows. I am not saying to stop marketing, stop selling, stop accounting and operations. I am just suggesting you lead from a different place.
Michele Colucci | Posted 05.25.2011
Fund-raising is an awkward and often uncomfortable effort for those raising funds. But when the person asking is a women entrepreneur, the dance takes on many more nuances.
Marty Zwilling | Posted 05.25.2011
In today's world of information overload and global reach, marketing and selling skills are critical to the success of every startup.
Gregory Unruh | Posted 05.25.2011
It's time for the biosphere to figure into more strategic plans -- as a partner and a competitor -- that is constantly adapting.
Eric Haseltine | Posted 05.25.2011
By understanding that our brains automatically crank up the perceived urgency of here-and-now problems, we can set these perceived emergencies aside for just a few moments in order to think big.
Donna Flagg | Posted 05.25.2011
Sometimes I get a strange reaction when I explain that there isn't any difference between marketing and training. People have a hard time grasping th...
Fred Whelan and Gladys Stone | Posted 05.25.2011
The good news is that you just survived the most recent round of layoffs. The bad news is that your job just got bigger. How do you keep up with your workload when more is being piled on?
Chris Brassington | Posted 05.25.2011
Mobile marketing offers an interactive experience for consumers and allows them to interact with a brand or advertiser at their convenience, with urgency and spontaneity.
Keith Ferrazzi | Posted 11.17.2011
You don't have to have a multimillion dollar company to go above and beyond with creative gifts or acts of kindness that tell clients -- or even employees, colleagues or friends -- that you're paying attention.
Ellie Drake | Posted 05.25.2011
Think of it as conscious television on the Internet: empowered programming designed to energize, entertain, educate, and inspire you.
Daniel Dworkin | Posted 05.25.2011
If you believe that employees are your "most precious resource" and that their engagement is tied to their productivity and thus your bottom line, than you'd be wise to embrace social media in the workplace.
Juliette Powell | Posted 05.25.2011
The man behind the brand, Isaac Mizrahi, actually walks the walk and talks the talk of an effective social media strategy and, more importantly, he seems to be having fun while doing it.
Nicole Glor | Posted 05.22.2012