Having freedom of time is a big reason we became entrepreneurs. We want to spend our hours doing what we love to do professionally, while also having enough time away from the business to pursue our other passions. Unfortunately, we usually end up working "half time" -- meaning 12 hours a day instead of the entire 24.
Reinventing yourself is not complicated, but it's not easy. It takes work and the work never goes away, it just comes more naturally the longer you do it. Be prepared for the journey, and remember to celebrate the small victories, have patience to let things happen, but never be afraid to take action, and don't ever think you have all the answers.