Yes, companies package up their sustainability commitment, they put information about it on their websites and they might even run some ads telling consumers to do a thing or to like their brands better because they're good to the planet -- but I'm not seeing much actual engagement.
Sustainability is a starting point. As a concept it is extremely relevant in our world today and it is by no means trite in that sense. But dialogue about sustainability is crucial to raising awareness and spurring action, and key to transforming our current situation.
If you are in an organization that believes that sustainability is anti-business, consider that those who support the free market believe in shareholder wealth maximization and in growing their business.
Environmental cluster cancers in the family led Karen to study herbalism, which then led to midwifery. She has assisted more natural births than she can count, including in Indonesia, just after the tsunami, and Haiti the week of the Earthquake.
It comes down to whether people see businesses as having a responsibility to follow the 'highest' standards and to serve as a driver for changes or whether businesses have a responsibility to be respectful and protective of the indigenous cultures wherever they do business.
Building a coalition of the passionate and idealistic people within the organization is not enough -- in fact, it can be detrimental if people see your cadre as a band of zealots rather than committed and dedicated business professionals.
In a year where the election and global economic crisis are at the forefront of our minds, let's also think outside our personal bubbles to some global trends that, when applied to key sustainability issues, are definitely resolution-worthy.