In the year and a half I have been blogging about random thoughts, recipes, and parenting lessons I have learned, I have gained a steady stream of good traffic, and I am proud of that. It has been a slow road, full of ups and downs, but I have learned quite a bit from my first semi-successful beginner blog.
When my husband and I started our online business years ago I wish somebody sat down with us and said "here is what you need to do." Instead, we dove in and learned along the way. I wouldn't have had this any other way because it gave me the solid foundation to grow my own business, but I won't say it didn't slow us down at times.
When you understand the emotional journey your prospects go through, you can help them stay excited enough about achieving their ultimate vision to keep them motivated and moving forward. Embed this as a part of your follow-up strategy. Fewer prospects will go MIA and you will close far more business.