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Business to Business

Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn and Twitter | Posted 11.07.2013 | Business

A joint annual report by MarketingProfs and the Content Marketing Institute uncovered some valuable insights into how business-to-business (B2B) marketers are adapting and using content marketing strategies on social media to support their brand.

How To Compete In A New Digital World

Joe DeMicco | Posted 10.22.2013 | Impact
Joe DeMicco

Whether you run a business-to-business (B2B) or business-to-consumer (B2C) operation, your current and prospective clients are conducting an ever-increasing amount of economic activity online.

Crowdfunding Is More Than a New Source of Capital

Shaun Abrahamson | Posted 06.01.2013 | Business
Shaun Abrahamson

How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?

Becoming a Problem Finder

Anne Zink | Posted 03.05.2013 | Business
Anne Zink

Do you consider yourself a problem solver? If you are in sales, chances are you pride yourself on solving problems for your customers. You may even feel your ability to solve your customers' problems is your competitive differentiator.

How to Find $450,000 of New B2B Revenue From LinkedIn: 7 Tips for Getting More Out of the Most Professional Social Network

Ekaterina Walter | Posted 10.14.2012 | Home
Ekaterina Walter

Brian Carter's LinkedIn for Business is filled with strategy and tactics for business-to-business companies who want to grow their revenue with social media. And it has answers for everyone in your organization, from marketers to salespeople to executives.

Increasing ROI for Small Businesses in Social Media Space

Mehrunisa Qayyum | Posted 08.14.2012 | Small Business
Mehrunisa Qayyum

Currently, more than a billion people troll social media sites. How can a small business capitalize on converting these users into business leads? Alt...

A 'B2B' Gold Rush?

Lynn-Ann Gries | Posted 01.28.2012 | Small Business
Lynn-Ann Gries

It seems that investors are beginning to show a little love to business-to-business Internet companies, also known as "B2B" firms. Most of these companies will never be household names. Still, they can become very profitable and generate significant returns for investors, as well as wealth and jobs for the communities they're in.

Qualified Lead: What's It Mean? (and Why Should Marketers Care?)

John Fox | Posted 08.23.2011 | Business
John Fox

"Just give me a hot lead. Just give me two of the premium leads." All sales leads are not created equal. Who can forget Glengarry Glen Ross and the p...

Nate C. Hindman

Startup Offers Groupon-Like Model For The B2B World | Nate C. Hindman | Posted 05.25.2011 | Business

Online group buying is not only changing the way consumers buy from businesses, one new startup is using it to change the way businesses buy from busi...

Barter System Booms During Recession

The Denver Post | Posted 05.25.2011 | Business

Unemployed since November, Eugene Sobczak wanted nothing more than to aid another cash-strapped soul, gratis, when he read the online ad asking for he...