I was inspired by Aurore's story and it seemed to "bookend" mine. How a pair of pants lead two talented women in different directions. I hope the message is clear. Social circumstance is not designed to make an individual great. It is designed to make others feel in control.
I believe that women's definition of leadership is different than that of men. For many women, being a leader does not absolve us of doing something that might be considered a menial task. Quite the opposite. To many of us, leadership is about just making sure the job gets done, and done well.
Several industries typically associated with summertime activities stand to benefit in the weeks ahead as vacationers get moving and as people generally enjoy a more relaxed, active lifestyle in the coming months.
Growth is on everyone's mind. Entrepreneurs are more optimistic about growth opportunities than they have been since 2008. (We hope you're one of them!) And, the number of business start-ups are on the rise!
The tradeoff between hard and soft skills appear to be most at play in professional capacities such as accounting, finance and law, where people are trained and hired for their extreme analytical capabilities.
Customer expectations have skyrocketed when it comes to the digital experience. Today we live in a multiple-screen world with 90 percent of consumers using more than one device before completing any tasks.
Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.
After surviving the holiday rush, don't chalk it up as a good effort and call it a day. Take a step back to evaluate your successes and where you came up short. Understand consumers' mobile interactions and optimize their experience.
For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms.
As brands look to the future of digital marketing, it's crucial that they consider their customers, the content they might be interested in, and how it can be incorporated into a fully integrated strategy across search, social and mobile.