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Business Trends

Us and Them: A Critical Perspective on Generational Differences in the Workplace

Ellevate | Posted 08.13.2015 | Women

Character-building is the foundation of any great career and we must sometimes endure tough challenges to earn the stripes that will lead us to advancement. At the risk of sounding a bit soap-boxy, I feel that it should not fall totally upon older generations to embrace and cater to the whims of younger generations.

See the Future of Your Business -- Right Now

John Bowen | Posted 08.04.2015 | Business
John Bowen

The future is coming. It's where we're going to spend the rest of our lives. We might just want to do our best to determine how it will unfold so we can position our companies to generate huge results.

History Always Repeats Itself

Ellevate | Posted 06.18.2015 | Women

I was inspired by Aurore's story and it seemed to "bookend" mine. How a pair of pants lead two talented women in different directions. I hope the message is clear. Social circumstance is not designed to make an individual great. It is designed to make others feel in control.

Leading Ladies and Lads

Ellevate | Posted 06.15.2015 | Women

I believe that women's definition of leadership is different than that of men. For many women, being a leader does not absolve us of doing something that might be considered a menial task. Quite the opposite. To many of us, leadership is about just making sure the job gets done, and done well.

As Summer Ramps Up, These Businesses May Too

Mary Ellen Biery | Posted 06.09.2015 | Business
Mary Ellen Biery

Several industries typically associated with summertime activities stand to benefit in the weeks ahead as vacationers get moving and as people generally enjoy a more relaxed, active lifestyle in the coming months.

5 Business Lessons From Corporate Responsibility

John Friedman | Posted 05.17.2015 | Business
John Friedman

Corporate Responsibility or Sustainability is more than the idea of 'doing well by doing good' it is a business strategy borne of the recognition that...

2015: The Year to Help a Small Business Grow #HASBG

​Jackie Nagel | Posted 03.08.2015 | Small Business
​Jackie Nagel

Growth is on everyone's mind. Entrepreneurs are more optimistic about growth opportunities than they have been since 2008. (We hope you're one of them!) And, the number of business start-ups are on the rise!

7 Trends That Impact Small Business Growth in 2015

​Jackie Nagel | Posted 03.01.2015 | Small Business
​Jackie Nagel

Remember the day when you thought social media was a passing trends for hipsters, not business owners? Well, guess what. Social media is here to stay and will continue to propel consumer spending.

The Hard Truth About the Current State of Soft Skills in the U.S.

Laura Berger | Posted 01.12.2015 | Business
Laura Berger

The tradeoff between hard and soft skills appear to be most at play in professional capacities such as accounting, finance and law, where people are trained and hired for their extreme analytical capabilities.

Women Increasingly Shaping the Future of Business

Daniel Burrus | Posted 09.15.2014 | Business
Daniel Burrus

Since the dawn of human kind the business landscape was a man's world. Times are changing! Today, women are wielding more and more power on both sides...

Are You Failing Your Business

Marta Segal Block | Posted 08.24.2014 | Small Business
Marta Segal Block

What J fails to recognize are her two fatal errors and these errors are common to so many small businesses in so many fields.

Attention, Sports Fans! The Biggest World Cup Battle Is Facebook vs. Twitter

Jim Yu | Posted 08.17.2014 | Business
Jim Yu

For brands on Twitter this year, the World Cup is not only an exciting sporting event to watch, but also a chance to connect with fans and expand reach.

Think Like a Publisher, Act Like a Business

Jim Yu | Posted 07.22.2014 | Business
Jim Yu

Content creation should be strategic, meaningful and impactful, otherwise it's not going to yield results that will grow your business.

Three Essential Questions You Should Be Asking Your CMO

Jim Yu | Posted 07.07.2014 | Business
Jim Yu

To ensure that your marketing program is seamless and all-encompassing, develop a channel of communication with your CMO and ask these three questions to streamline strategy.

Marketing to the Omni-channel Consumer

Jim Yu | Posted 06.24.2014 | Business
Jim Yu

Customer expectations have skyrocketed when it comes to the digital experience. Today we live in a multiple-screen world with 90 percent of consumers using more than one device before completing any tasks.

Why Analytics Should Drive Your Content Creation Cycle

Jim Yu | Posted 06.10.2014 | Business
Jim Yu

Data opens up opportunities for marketers that were never before possible, from forecasting financial results to implementing real-time feedback based on actual consumer interactions.

Big Data vs. Relevant Data: Intelligence That Matters

Jim Yu | Posted 05.26.2014 | Business
Jim Yu

Given the massive scale and scope of Big Data, marketers need to focus on what you might call "high-impact" data: intelligence that has the potential to drive more strategic decisions.

Visual vs. Textual Marketing -- Choosing the Right Social Media Platform for Your Business

Jim Yu | Posted 05.13.2014 | Business
Jim Yu

As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices.

The Secret of Standout Content: A Daring Point of View

Jim Yu | Posted 04.15.2014 | Business
Jim Yu

Follow these guidelines to elevate your content beyond your competitors', and create content that drives eyeballs as well as business results.

Go Beyond Advertising and into Storytelling

Jim Yu | Posted 03.31.2014 | Business
Jim Yu

Storytelling is a natural part of the human experience and brands that can recreate this kind of communication in their marketing will evoke strong emotions among their audiences and develop personal connections with their consumers.

The Paradox Most Organizations Are Faced With

Jacob Morgan | Posted 03.25.2014 | Business
Jacob Morgan

The analogy I like to use is trying to lose weight by eating more calories a day; an impossible task.

Exceptional Customer Engagement: Audience, Purpose and Quality

Jim Yu | Posted 01.14.2014 | Business
Jim Yu

Thoughtful engagement is the way to consumers' hearts, which makes content an ideal vehicle for cultivating meaningful engagement with customers. Acco...

3 Ways to Connect With Your Audience

Jim Yu | Posted 01.25.2014 | Business
Jim Yu

Creating good content and establishing an audience takes attention to detail and expertise, no matter how efficiently technology enables marketers to connect and engage with customers.

Why Mobile Is Your Money Maker This Holiday Season

Jim Yu | Posted 01.23.2014 | Business
Jim Yu

After surviving the holiday rush, don't chalk it up as a good effort and call it a day. Take a step back to evaluate your successes and where you came up short. Understand consumers' mobile interactions and optimize their experience.

Listen Up -- Your Customers Are Talking

Jim Yu | Posted 01.23.2014 | Business
Jim Yu

For as long as products have been available for consumption, consumers have been sharing their opinions on those products. The only difference between now and even five years ago is the increased ability for customers to share their feedback on extremely public platforms.