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Business Writing

Stop Using These 3 Marketing Tactics

Shari Medini | Posted 04.28.2016 | Business
Shari Medini

Writing persuasive copy is not easy, & for some odd reason it seems to bring out the cheesiness in all of us. As soon as we try to tell the world abou...

Writing Your Blurb or Bio: The Essential Points

O'Brien Browne | Posted 03.09.2016 | Business
O'Brien Browne

In today's hyper-connected world in which we are daily bombarded with electronic, auditory, written and visual signals and images, the average person grants someone presenting their blurb perhaps 10 to 20 seconds to grab their attention.

How Bullet Points are Killing the Art of Communication

Lindsey Kesel | Posted 02.12.2016 | Business
Lindsey Kesel

Communication as we know it has been pruned, cropped, repackaged and resold. Letters and phone calls have been overthrown by texts, emails and social media commentary. Bullet points have moved in and taken over all content remotely educational or informational.

How to Write Fast & Well, Part 10: Get Rhythm

Spencer Critchley | Posted 01.11.2016 | Business
Spencer Critchley

So far in this series, I've focused on the content of your writing: choosing a good topic, giving structure to your thoughts, and finding the right wo...

How to Write Both Fast and Well, Part 9: Why Clichés Are Evil

Spencer Critchley | Posted 01.05.2016 | Business
Spencer Critchley

Of all the threats to good writing, the worst -- and most insidious -- is cliché: the re-use of the over-used.

How to Write Fast and Well, Part 8: Block that Metaphor!

Spencer Critchley | Posted 12.18.2015 | Business
Spencer Critchley

Last time, I talked about how to give your writing more impact by using nouns and verbs that represent objects and actions in the real world. It works because what moves us is emotion, and emotion is inherently physical.

50 Ways Small Business Owners Can Prepare for the New Year

M. Shannon Hernandez | Posted 12.10.2015 | Business
M. Shannon Hernandez

Woohhooo! We made it through another year as business owners. While you continue to finish 2015 strongly, there are plenty of ways you can get yourself prepared for the New Year, as a small business owner.

Punctuation: Colons Vs Dashes Vs Parentheses

Dianna Booher | Posted 12.08.2015 | Business
Dianna Booher

Punctuation can determine the interpretation of a contract, fix the price of your product, or alter the tone of your email. Never underestimate its im...

How to Write Fast and Well, Part 7: Get Physical

Spencer Critchley | Posted 11.16.2015 | Business
Spencer Critchley

Last time, I showed you how to improve your writing simply by getting rid of adjectives and adverbs. Instead, I said, use the right nouns and verbs.

How to Write Both Fast & Well, Part 5: An Ancient Lesson in Three Acts

Spencer Critchley | Posted 10.23.2015 | Business
Spencer Critchley

This format probably feels familiar, from any number of magazine-style feature stories, which explore meaning and texture as opposed to hard news. It can also be used for opinion pieces: the beginning introduces an argument, the middle engages with conflicting arguments, and the end resolves with a deeper understanding of the original argument.

How to Write Both Fast and Well, Part 4: Flip Your Pyramid

Spencer Critchley | Posted 10.09.2015 | Business
Spencer Critchley

One of the most common weaknesses of amateur writing is its lack of a shape. Sometimes it just meanders, from this thing, to that thing, and oh, by the way, to this other thing, as if the writer got lost in the woods picking mushrooms.

How to Write Both Fast and Well, Part 3: The 'One Point Rule'

Spencer Critchley | Posted 10.01.2015 | Business
Spencer Critchley

In any one communication, you can only make one point. Count on people forgetting everything else. That's because our minds throw away almost all new information -- by necessity, since we wouldn't be able to tote brains big enough to store a day's worth.

How to Write Fast & Well, Part 2: Know What the Heck You Mean

Spencer Critchley | Posted 09.24.2015 | Business
Spencer Critchley

The most important question to ask yourself is the simplest: "What the heck am I actually trying to say?" As, it happens, this also is one of the hardest questions.

Are Your Emails Ruining Your Reputation?

Dianna Booher | Posted 07.20.2016 | Business
Dianna Booher

World War II veterans heard the warning "Loose lips sink ships." Today's corollary is that loose lips and lengthy clips may limit risks with the SEC regarding disclosures about finances. But wordy emails will drive your coworkers nuts.

Did You Know Goals Are for Losers?

Maureen Anderson | Posted 07.02.2016 | Books
Maureen Anderson

Once upon a time I needed cover blurbs for a book. I got three. Good ones! And I learned so much about how things get done in the world.

Does Writing Make You Want to Scream?

Apryl Beverly | Posted 06.23.2015 | Small Business
Apryl Beverly

Want to know what sucks the most when writing for your business? That there's no "perfect" formula, writing template or magical potion that guarantees people will download, buy, subscribe or otherwise do what you're asking of them.

The Top 5 Business Writing Mistakes

Dianna Booher | Posted 05.17.2015 | Business
Dianna Booher

With fewer and fewer of us talking and more and more of us writing, it pays to write well and fast. Here's how to avoid some common mistakes as you move from face-to-face and phone conversation to almost exclusively written communication.

Does Your Writing Reveal Secrets About Your Leadership?

Dianna Booher | Posted 04.27.2015 | Business
Dianna Booher

Vision, attitudes, and personality generally come through loud and clear in your writing. Your challenge: Make the revelations intentional!

Word Mongering: How Not to Get Anything Written

Liz Wainger | Posted 01.13.2015 | Business
Liz Wainger

When people spend hours and hours playing with the red pen or the edit function in Word, it's often because they don't want to own a particular direction or point of view, one which may be posited by another person or group entirely.

7 Words to Make Your Business Writing Work

Dianna Booher | Posted 11.24.2014 | Business
Dianna Booher

Most jobs today require writing of some kind -- email, forms, reports, presentation slides, social media, instructions, ads. And if your job doesn't demand writing skills, your social life does.

7 Ways to Cultivate Your Daily Writing Practice

Paul Jarvis | Posted 10.28.2014 | Business
Paul Jarvis

Content can drive your business. The more content you create (which can be writing, videos, audio, drawings) the easier it will be for readers and potential customers to see value in your expertise and what you sell. When they know you, they'll be more likely to pay for what you do.

3 Ways to Embrace Your Business and Workplace Fear

Sajeel Qureshi | Posted 09.08.2014 | Business
Sajeel Qureshi

We all battle fear and nerves. Think of a time when you beat fear. You got the deal, aced the presentation or cracked the Rubix cube. You did the following in each of those cases:

The Characters in the Story of Your Inbox

Sajeel Qureshi | Posted 08.19.2014 | Small Business
Sajeel Qureshi

Everyone does the same thing in today's digital world; read and write emails. The difference is the content, but what if that is similar? A friend requested I oversee his emails while he attended to something urgent.

5 Signs Your Business Needs an In-House Copywriter

M. Shannon Hernandez | Posted 08.04.2014 | Small Business
M. Shannon Hernandez

Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.

10 Email Tricks to Land a Job Interview

Susan P. Joyce | Posted 05.19.2014 | Business
Susan P. Joyce

Email is often how we first interact with an employer, so doing it right is critical to success. The way you communicate in your job search provides "work samples" for the employer, and demonstrates your ability to communicate well (or not).