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Businesses and Social Media

Counting Your Facebook Fans? Here's Why This Small Biz Doesn't Bother

Jennifer Goforth Gregory | Posted 11.05.2013 | Small Business

Sarah Endline, founder of the New York City-based natural chocolate company, Sweetriot, was using social media to connect with her customers even befo...

Being Strategic With Social Media

Minh Chau | Posted 01.30.2013 | Business
Minh Chau

Organizations -- from government agencies to non- and for-profits -- with a clearly defined strategy are in a better position to alert, engage, and activate their target audiences