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Businesses Social Media

Who Owns Your Business-Related Social Media?

Jim Thomas | Posted 07.18.2012 | Denver
Jim Thomas

There is a time bomb in your company that you had better defuse. It's your failure to be clear about, or even consider, ownership of the business connections represented by social media platforms such as Facebook, Twitter and LinkedIn.

Let's Give Them Something to Talk About: Creative Use of Social Media

Ernan Roman | Posted 10.30.2011 | Business
Ernan Roman

Conduct regular searches on the terms customers are most likely to use that relate to your company, your brands and your promotions. Then join the conversation.

Is Social Media the Next Bubble?

Edward Muzio | Posted 10.26.2011 | Business
Edward Muzio

Remember when Facebook switched the button on group pages from "Be a Fan" to "Like"? Any company whose materials said "Be our fan on Facebook" had to change the message immediately or risk looking disconnected.