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The Most Powerful Force in Successful Advertising Campaigns

Damian Bazadona | Posted 05.28.2016 | Business
Damian Bazadona

There are three primary ingredients to building anticipation: low supply, high demand, and some kind of an advance commitment -- some moment of "waiting." I'm not talking about creative word-smithing or witty ad slicks. This is about being organizationally patient and strategic.

Sabina Hitchen on the Business of Building Buzz

Colleen DeBaise | Posted 10.27.2014 | Small Business
Colleen DeBaise

Entrepreneurs get to steer their own ship, make their own decisions and lead. I love the speed at which decisions can be made, changes can happen and ideas can be implemented.

I Wrote an Amazon Bestseller in a Week

John Blumenthal | Posted 08.30.2014 | Comedy
John Blumenthal

I wrote a book last week. I've never written a book before but so what? They're just words on a computer screen, right? I've written stuff before -- ...

If Hemingway Tweeted

Carl Pettit | Posted 09.21.2013 | Comedy
Carl Pettit

Great ideas often need to simmer before they're ready to come out. These days, anyone working in the media (guilty) needs to know how to leverage various digital platforms in order to promote their brand and content.

Want To Get Attention? Do Something Attention Worthy

Ruthie Schulder | Posted 04.24.2013 | Small Business
Ruthie Schulder

Consumers these days are so inundated with shiny ads and gadgets that often the most effective way to communicate to them with impact is to go back to the basics: a barbecue and slip 'n slide for rent in the heart of Manhattan.

Will Energy Patches Replace Your Coffee Enema?

Andy Campbell | Posted 02.16.2013 | Weird News
Andy Campbell

You're a fierce energy addict, and you want all the buzz of a red-eye without the pound-packing sugar of energy drinks or the bathroom break-inducing effects of coffee. Well, energy patches are here, and Spot On Energy claims to be the answer to all your important caffeine woes.

Presidential Election 2012: Let the Best Brand Win

Mario Simon | Posted 01.04.2013 | Business
Mario Simon

Political leaders have known for centuries what commercial organizations have recently discovered: The most successful brands are rooted in universal human ideals.

Presidential Election 2012: Let the Best Brand Win

Mario Simon | Posted 01.01.2013 | Business
Mario Simon

So, how do this year's presidential hopefuls match up on these brand-building principles to heavy hitters like Starbucks and Apple?

Creator of 'Texts From Hillary' Explains the Anatomy of Buzz

Mike Casey | Posted 10.28.2012 | Media
Mike Casey

The topic for this post is "buzz" -- what is it, how to create it -- from the creative force behind the viral phenomenon, "Texts from Hillary."

Creating Social Media Buzz

Christel Quek | Posted 10.09.2012 | Technology
Christel Quek

How do you build buzz in social media? What makes social media real-life marketing events successful? It is not one thing in particular, but many things: your vision, the people you involve, and the strategies you employ.

Use the Side Door To Enter This Tough Job Market

Caroline Dowd-Higgins | Posted 06.04.2011 | Business
Caroline Dowd-Higgins

Since the hidden job market represents up to 90% of positions that are never posted, you can use these strategies to get yourself into organizations and to become recognizable as a valuable hire.

Google +1: Facebook, You've Been "Checked"

Pedro L. Rodriguez | Posted 05.30.2011 | Technology
Pedro L. Rodriguez

Yesterday, Google announced the arrival of +1, a tool that adds an element of social networking to the company's search engine. If you think it bears any similarity to Facebook's "Like" button, you are not alone.

DK Matai | Posted 05.25.2011 | Technology
DK Matai

Editor's Note: This post has been removed from the Huffington Post....

The Science of Buzz

Nathan Bransford | Posted 05.25.2011 | Books
Nathan Bransford

I recently had an opportunity to hear about a fascinating study that suggests the enormous potential in harnessing the power of the Internet to finally quantify word of mouth.

New Google Buzz Button Lets You Follow, Share With Ease: Here's How

Posted 05.25.2011 | Technology

Since the launch of Google Buzz earlier this year, Google has been consistently tweaking its social media platform with a host of updates and changes,...

White House Deputy CTO Caught In Google Buzz Privacy Controversy

AllThingsD | John Paczkowski | Posted 05.25.2011 | Technology

Among the many Gmail subscribers to have their private contacts exposed in the Google Buzz privacy fiasco was Andrew McLaughlin, the Obama administrat...

Is AT&T Financially Dependant on Apple's Success?

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

Although it's not an advanced handset -- the iPad stands to increase AT&T's market share and its wireless income.


Nathan Havey | Posted 05.25.2011 | Business
Nathan Havey

A quick digest of the week's social media news with a side of fun? You're welcome. Introducing CRUSH, the weekly web-show that takes the news on the...

Buzz or Bust

Leslie Harris | Posted 05.25.2011 | Technology
Leslie Harris

When merging data sources and privacy preferences companies must proceed carefully, a lesson Google seems to have learned last weekend.

Are Privacy Groups Being Hyper-Sensitive Over Google Buzz

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

Google Buzz is a week old and it has set the social networking ecosystem into a frenzy. Many opinions are polarized -- love it or hate it.

EPIC Complains While Google Tries to Fix Buzz Privacy Snafus

Larry Magid | Posted 05.25.2011 | Technology
Larry Magid

By exposing your Buzz followers, Google was exposing the people you communicate with. That could be a problem if that list included a potential employer you were negotiating with while still at your current job.

What a Difference a Week Makes: Google Buzz Arrives With a Bang

Arianna Huffington | Posted 05.25.2011 | Technology
Arianna Huffington

A week ago, Google Buzz wasn't on anyone's radar (other than Google's, of course). Today, it's part of the conversation -- and lots of people are already using it. So we are diving in.

Will Google's Buzz Hurt Facebook? Twitter? : MediaBytes with Shelly Palmer February 10, 2010

Shelly Palmer | Posted 05.25.2011 | Media
Shelly Palmer

Google debuted its new social feature Google Buzz yesterday. As expected it allows GMail users to share links and updates, as well as locations with c...

Google Buzz Raises Privacy and Safety Concerns

Larry Magid | Posted 05.25.2011 | Technology
Larry Magid

One potential difference between Google's effort and that of its competitors will be its ability to help users distinguish between relevant status updates and all the "noise" one encounters on Twitter and Facebook.

Google Buzz Release: Gmail Feature Presents 'A New Way To Share'

Huffington Post/AP | Posted 05.25.2011 | Technology

(AP) MOUNTAIN VIEW, Calif. -- Google is making it easier to socialize on its e-mail service. It's unveiling a new "Google Buzz" feature that sets up a...