I wish we could just "peel back the onion" ... but unfortunately business buzzwords are here to stay. The buzzword is a life raft for a disillusioned and disengaged worker. It is an easy escape route from a tough conversation that might actually require deep thought and carefully selected words.
The state of business writing is generally dismal today. If I had a nickel for every poorly written article or blog post I've seen, I'd have quite a few nickels. Passive voice, horrible jargon, and run-on sentences make much if not most text confusing at best and downright inscrutable at worst.
The other day I responded to a want ad for a "storyteller," and, since having returned to freelance writing after a long career on both the agency and client side, I thought I would investigate. Here's my story.
Being authentic means trusting your gut and moving ahead. It means that many times, your questions will be more important than your answers. On a personal level, it's where deeper truths are discovered.
What does the phrase "state of the art" mean to you? How about "third generation?" Does that get you jazzed? Probably not. Yet this is the kind of meaningless language that fills most business presentations.
It occurred to me that at work, we say lots of things that aren't really clear and don't really mean anything, whereas as a parent, we have to speak very clearly, concretely and literally. Judge for yourself from the samples below.