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Cable Tv Ad Recession

The Reality of Cable TV

Gregg S. Lipman | Posted 08.26.2012 | TV
Gregg S. Lipman

The trend of jettisoning a brand's original DNA in favor of ratings is everywhere in cable right now -- and as a branding professional, I wonder how that will affect the overall branding of TV in the long haul.

Ad Pullback Affecting Once-Insulated National TV

Wall Street Journal | Sam Schechner and Suzanne Vranica | Posted 05.25.2011 | Media

Economic anxiety may be seeping into some of the more insulated parts of the media world, including national advertising on U.S. cable- and broadcast-...

Cable Ad Recession Coming: Analyst

Silicon Alley Insider | Michael Learmonth | Posted 05.25.2011 | Media

The ad recession that's devastated newspapers and now, local tv, has yet to hit cable TV. But that's about to change, according to research firm SNL K...