I knew it was big news when I saw "calcium supplements" trending on my Yahoo browser. When was the last time you saw a dietary supplement up there with Kanye West and the other celebs you may or may not recognize? Not often, I bet.
It seems that more and more Americans are becoming aware of the negative health and animal welfare implications of drinking cow's milk and are switching to soy, almond, and rice milks to enjoy with their cookies and cereal.
A multivitamin is very, very unlikely to kill anyone. If there is risk attached to the use of such supplements, it is very small. But there may be some risk -- and there is no reliable indication of benefit.