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California Milk Processor Board

Got Milk? Got Fired: 5 Valuable Lessons That All Executives Must Heed

Gene Del Vecchio | Posted 05.12.2014 | Business
Gene Del Vecchio

After decades of use, the "Got Milk?" campaign did not stop the erosion of milk consumption per person. It failed. Rather surprisingly, it took nearly 20 years, far too long, for the national organization to fire the campaign.

The Myth of the Deadly Diva

George Heymont | Posted 03.17.2012 | Arts
George Heymont

From biblical temptresses to blood-sucking vampires, from the sirens of Greek mythology (whose seductive singing lured many a sailor to his death) to the succubi who appear in men's dreams, women have been portrayed as man-hungry predators throughout the history of literature.

Got PMS? New Campaign Draws Critics

AP/The Huffington Post | By JULIET WILLIAMS | Posted 09.11.2011 | San Francisco

SACRAMENTO, Calif. -- The dairy group that created the "Got Milk?" campaign is back with a new marketing strategy that already is generating plenty of...

"Got MILF?" T-Shirt Makers Sued By "Got Milk?" Creators

Carlos Cagin | Posted 05.25.2011 | Business

Talk about a serious lack of sense of humor: The dairy producers behind the ubiquitous "Got Milk?" slogan are suing a small T-shirt company that switc...