The call center industry has not adapted quickly enough to a profound change in consumers over the past several years. Today's consumers are spoiled by breathtakingly simple user experiences on their mobile devices.
At the mercy of the airlines, there is little customers can do but ride it out, literally. Directing passengers to websites to monitor travel alerts is not good enough when Grandma is stuck somewhere, completely outside of her element and ill-equipped to navigate the intricacies of air travel.
'Customer service -- May I help you?' We all long to hear those words, but more often than not when you call customer service you become trapped in the abyss of telephone hell -- a maze of automated systems, on-hold extended silences and frustrating pathways.