To understand the hows and whys of Bernie Sanders' spike and Hillary Clinton's stall, look no further than the plays they're running. Two recent CNN sit downs serve this purpose, beginning with Brianna Keilar's interview of Clinton.
While Jeb Bush dithers, there's much to be said about his opponents' slogans. What's escaped the white gloves of so many branding gurus is an analysis of the influence plays that support them. They tell a deeper story of the candidate's intentions and interests.
In the plays for the presidency 2016, Kentucky Senator Rand Paul is a Libertarian running as a Republican. Vermont Senator Bernie Sanders is a Socialist running as a Democrat. Each subscribes to an ideology that the American two-party system eschews.
As the White House Correspondents' Dinner reliably demonstrates, performance is the new politics. By tapping comedy, drama and other forms of storytelling influencers can access strategies they'd normally never employ.
Is it time for the spin police? Sitting in the theaters of entertainment, politics and business, one wonders if practitioners of influence are abusing their tradecraft and the trust of their markets. One wonders then if they'll self-correct or be market-corrected.
Hillary's is a sideshow that will be countered later. But Cruz's circus is playing now and it's being panned, not only by House Speaker John Boehner and Senate Minority Leader Mitch McConnell but by Barack Obama and top Democrats.