A buzz-worthy and breakthrough ad campaign can seem like pure magic, belying the rigor behind the concept. Account planners and strategists mine the psyches of their target audiences to unearth insights that the creative team uses as the foundation to inform their ideas.
When designing a live experience, key drivers might include sales cycles, campaign calendars or launches of new initiatives or products. These are all important considerations but it's critical to also factor in when and where your consumer will be most receptive to engage.
Ever since Mitt confided to his friends and mega-donors in a fancy New York apartment a little over a week ago that he is "seriously considering" a third bid for the presidency, Romney 3.0 is all anyone is talking about.
Recently, I had the opportunity to intern with a local state senate campaign. As a communications major pursuing a career in entertainment media, I didn't imagine how much I would learn about politics, my community, leadership, and myself.
By virtue of America's superpower status in international affairs, millions of people around the world will be tracking the polls and watching the results. And three countries in particular, all of whom reside in the Middle East, will be glued to the television as the votes are counted.
John Oliver was right to challenge this seclusion from the public eye on his recent episode of Last Week Tonight when he had no choice but to dramatize courtroom proceedings with a bench of jurist dogs. Clearly a better means of public information is necessary for the highest court in the land.
Whether you love him or hate him, Rand Paul is succeeding in doing something that other Republican candidates have not done in a very long time: broaden the foreign policy debate within the Republican Party in order to encompass a growing libertarian streak among younger Americans.
Rather than listen to the advice of some "unnamed" supporters and run away from the Obama record, Clinton should absolutely highlight it, along with that of her husband, as a record of Democratic success.
Schools don't want to be political but sometimes find themselves in that area. The fact is, at last count, more than 20 states now require some form of public action -- ie: ballot issue approval by voters -- to fund schools.