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Cap the Tap Coke

Campaign Uses 'Gross-Out' Method To Successfully Combat Teen Obesity

Posted 11.15.2013 | Parents

All over the country, public officials are seeking ways to combat America’s obesity problem. Last year, New York Mayor Michael Bloomberg proposed a ...

Coca-Cola's Plan To Keep You From Drinking Water

Andy Bellatti | Posted 01.23.2014 | Healthy Living
Andy Bellatti

"Cap the Tap" is a perfect example of the doublespeak that Big Food and Big Soda often employ. The carefully calculated veneer of wanting to be "part of the solution" and "offering choices" to consumers is negated by efforts like this one, which basically paints tap water as an enemy.