Capitalism did not need much marketing in earlier times when products were scarce and people waited in lines to buy something. Today products aren't scarce, they are superabundant. Today it is customers who are scarce. Customers either don't have enough income to buy things or they lack motivation to buy.
The goal of such a propaganda campaign is to teach conservative Republican values like unquestioned obedience to authority, the ethical superiority of capitalism, and the sanctity of American exceptionalism, which is a given if one erases our shameful history of slavery, the genocide of American Indians, and Jim Crow.
For over half a century, Cuba has resisted its good neighbor to the North. Will Cuba maintain this tradition of self-determination while playing a bigger role in a global financial market? Letting foreign investors repatriate profits while safeguarding the island's sovereign prerogatives is part of the answer.