The movement for veganism is the most challenging social change movement in history. We're not asking a segment of the population to change in order to right a wrong. We're asking every single human being to change.
IKEA announced this week that it would recall meatballs and sausages from its stores across Europe amid concerns that they might contain horsemeat. In doing so, IKEA became the latest retail giant involved in a scandal so complex that it reads like a political crime thriller. Only it's real.
Dr. Melanie Joy wants to engage in meaningful dialogue about the entrenched ideology that allows people to shut their minds to the reality of what it means to be a meat eater and to ignore the cruelty inherent in animal agriculture.
We may argue 'til the cows come home about the moral, health and environmental reasons why we should or should not consume animals, but we can't ignore one undeniable truth: eating animals is a choice... a choice we can learn to live without.