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What the Marshmallow Experiment Teaches Us About Corporate Sustainability

Brent Schulkin | Posted 12.09.2012 | Impact
Brent Schulkin

In the test of corporate sustainability, companies often act in the same way as the children. They understand that sustainability is important, just as children understand that two marshmallows are better than one. But how long can they wait before giving in to temptation?

Do-Gooder Flash Mobs Encourage Green Choices By Businesses (VIDEO), Huffington Post | Posted 05.25.2011 | Green

We first heard about Carrotmob almost a year ago -- they organize huge numbers of consumers ready to show up and buy things at a business that commits...

Grassroots Greening and the 'Mob

Graham Hill | Posted 05.25.2011 | Green
Graham Hill

First, there was Carrotmob. This spring, in a not very publicized move, San Franciscan Brent Schulkin (after incubating the idea for some time) went t...

Carrotmob: Organizing People To Shop At Most Green Local Store (VIDEO)

Huffington Post | Sean Morrow | Posted 05.25.2011 | Green

A new environmental advocacy group is using a mix of satirical rap music and 'shopping advocacy' to achieve its goal. The group, called Carrotmob, org...