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Case Study

Marketing American Dream Aspirations Over Celebrity Selfies

Andre Bourque | Posted 07.06.2016 | Business
Andre Bourque

In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags.

Case Study: How Former Army Major Scaled His Company

David Finkel | Posted 05.06.2016 | Business
David Finkel

Blake Schwank owns a successful I.T. services business in Colorado. He started Colorado Computer Support after 11 years of active duty in the U.S. Ar...

Trying To Explain Heroin To The Concerned Father Of An Addict

Daniel Mierlak, MD, PhD | Posted 01.10.2015 | Fifty
Daniel Mierlak, MD, PhD

The son carried diagnoses of anxiety and depression and had been prescribed the usual culprits: antidepressants, tranquilizers, antipsychotics, and probably an anticonvulsant or two from the creative thinker who deduced bipolar disorder from the mélange. The father was bewildered by all of it. He knew heroin was the enemy, responsible for all the ravages. But why couldn't his son stay clean?

Include These 2 Things in Every Case Study and Business Story

Bruce Mayhew | Posted 12.17.2014 | Business
Bruce Mayhew

People like things like crisis, conflict and tension... and they long for resolution/balance. If you can create suspense around a crisis, your audience will stay hooked to find out how it was resolved.

Baltimore -- Leading Education Reform

David Donaldson | Posted 05.25.2011 | Education
David Donaldson

Baltimore has a lot to offer in teaching valuable lessons to Harvard professors and students alike.