Readers seem to be captivated by lists but do they ever wonder where the numbers come from? How does the list writer know there aren't more than eight ways to fall in love after being dumped? Was the author just lazy? Where do the "facts" come from?
I became uncomfortably aware that my business was desired when I started getting brochures in the mail from Moloney Family Funeral Homes Inc., which has half a dozen locations on Long Island, N.Y., where I live (for the time being, anyway).
Commercial funeral practices put gallons of embalming fluid, and tons of metal and exotic hardwoods into the ground. And I was surprised to learn that cremation is equally polluting and energy-intensive.
Steve Jobs shocked the world today by abandoning Apple's long-awaited iPad tablet in favor of the iCasket, a high-tech coffin that allows the dead to send text messages, download books and install apps.