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Caspar Schlickum

(VIDEO) Why Out-Of-Context Ads Can Work Best: Xaxis' Schlickum

Andy Plesser | Posted 11.30.2015 | Media
Andy Plesser

Despite the emergence of ads networks and individual targeting that allows advertisers to reach consumers on whatever site they may be, many ad tech ...

(VIDEO) Civolution's Teletrax Focuses On TV-Synced Digital Ads

Andy Plesser | Posted 07.09.2016 | Business
Andy Plesser

CANNES -- After Philips bought out its part-owned UK video watermarking company Teletrax in 2008, it rolled it up in to a new unit called Civolutio...

(VIDEO) "Xaxis Sync" Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters

Andy Plesser | Posted 07.03.2016 | Technology
Andy Plesser

CANNES - Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a parti...

(VIDEO) Synching Mobile Ads to TV Commercials, Now as a "Conquest"

Andy Plesser | Posted 11.08.2014 | Media
Andy Plesser

LONDON - Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powe...

(VIDEO) Xaxis' Ad-Synch Product Rolls Out in Nine Markets: "It Captures the Imagination of our Clients" EMEA Chief Schlickum

Andy Plesser | Posted 11.02.2014 | Media
Andy Plesser

LONDON - It's a bit like finding the "lost GRP," says  Caspar Schlickum, CEO of Xaxis EMEA, explaining the value of the agency's new ad-synch product...

(VIDEO) Xaxis Combats TV Distraction With Synchronized Mobile Ads

Andy Plesser | Posted 07.20.2014 | Media
Andy Plesser

LONDON -- Now that TV viewers are using mobile devices to distract themselves from TV ads, GroupM's data-driven Xaxis unit is trying to bring those...

WPP's GroupM Unit Says Half of Agency's Video Ads in EMEA are "Targeted"

Andy Plesser | Posted 01.25.2014 | Technology
Andy Plesser

LONDON - Videos is the fastest part of Xaxis, the data and technology of GroupM, media agency division of  WPP.  It has been a "watershed" year wher...