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Caspar Schlickum

(VIDEO) Synching Mobile Ads to TV Commercials, Now as a "Conquest"

Andy Plesser | Posted 11.08.2014 | Media
Andy Plesser

LONDON - Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powe...

(VIDEO) Xaxis' Ad-Synch Product Rolls Out in Nine Markets: "It Captures the Imagination of our Clients" EMEA Chief Schlickum

Andy Plesser | Posted 11.02.2014 | Media
Andy Plesser

LONDON - It's a bit like finding the "lost GRP," says  Caspar Schlickum, CEO of Xaxis EMEA, explaining the value of the agency's new ad-synch product...

(VIDEO) Xaxis Combats TV Distraction With Synchronized Mobile Ads

Andy Plesser | Posted 07.20.2014 | Media
Andy Plesser

LONDON -- Now that TV viewers are using mobile devices to distract themselves from TV ads, GroupM's data-driven Xaxis unit is trying to bring those...

WPP's GroupM Unit Says Half of Agency's Video Ads in EMEA are "Targeted"

Andy Plesser | Posted 01.25.2014 | Technology
Andy Plesser

LONDON - Videos is the fastest part of Xaxis, the data and technology of GroupM, media agency division of  WPP.  It has been a "watershed" year wher...