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4 Ways to Increase Retention Rates Amongst Millennial Employees

Amanda Slavin | Posted 05.11.2016 | Business
Amanda Slavin

It's official, Millennials are the largest generation in the US workforce. Not only are they the largest generation, but they are also extremely unique as employees.

5 Ways to Reach and Engage the Next Influential Generation: Gen Z

Amanda Slavin | Posted 05.06.2016 | Small Business
Amanda Slavin

Gen Z, this young and nascent population is notoriously difficult to target for brands. I am often asked by brands How do you target these savvy consumers who were born in the digital age?

Hard Work

Amanda Slavin | Posted 06.17.2015 | Business
Amanda Slavin

My first job was in the events and marketing industry in New York. Endlessly fast-paced and unrelenting, there were times when I felt like I was on a hamster wheel, where I worked both day and night and still wasn't sure what I was working towards -- or for whom.

How to Land Funding From Your Dream VC

Amanda Slavin | Posted 04.20.2015 | Business
Amanda Slavin

When asking for money from a VC, I think the most crucial thing to note is that VCs are humans too. Sales are a meaningful transaction between two human beings, so the only way to raise money from a VC is to make it clear in your pitch that you are offering them something of value.

4 Tips for Measuring the Impact of a Brand Event

Amanda Slavin | Posted 04.20.2015 | Business
Amanda Slavin

This is the question that keeps many entrepreneurs up at night. Impact can mean many things. It can mean a positive impact on the world, a financial impact on your wallet, or a strategic advance for a client.

Brand Strategy for a New Generation

Amanda Slavin | Posted 01.26.2015 | Business
Amanda Slavin

Figuring out a brand strategy for the new generation begins with understanding who the new generation is.

Ask and You Shall Receive

Amanda Slavin | Posted 10.15.2014 | Small Business
Amanda Slavin

I get that it's hard to ask for help. I've been in situations that I had no other choice to ask for help. As a first time business owner, you get confronted with things you never thought were possible, and the only thing to do besides try to figure it out and fail, is to ask for guidance.

Why Versus What

Amanda Slavin | Posted 02.08.2014 | Impact
Amanda Slavin

‎A very wise friend named Sean Stephenson always says: "You can only control two things in life, your reactions and your interpretations." I didn't ...

Buzz Words and Results

Amanda Slavin | Posted 09.07.2013 | Impact
Amanda Slavin

I am inspired every day to keep doing what I'm doing, finding those people who are the inspired ones, the on fire ones, and the ones who are looking to change the world.

Learning Is Cool: What I learned From C2-MTL

Amanda Slavin | Posted 07.30.2013 | Impact
Amanda Slavin

For an adult who loves to learn, but also loves marketing, who has a background in education and events, you aren't told what way to go. There is really only one thing to do and that is to create your own path.