It's Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?
I know I'm thankful for a lot of things. After all the important stuff, I'm thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer.
Last Tuesday, A Day Made Better celebrated its fifth anniversary by surprising 1,000 teachers across the country with $1,000 in school supplies. The program is working to address a serious issue: teacher-funded classrooms.