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Cause Marketing

The Future of Cause Marketing: How a bracelet connects shoppers to a cause

Linn Jordan | Posted 08.09.2016 | Impact
Linn Jordan

I’m sitting under an acacia tree in Kenya, looking out over the Maasai Mara’s sprawling grasslands. I’m trying to craft a beaded bracelet ca...

White House Champion of Change, David Ambroz, Leverages New Media to Reimagine and Improve The Foster Care System

Marquis Cabrera | Posted 06.22.2016 | Impact
Marquis Cabrera

For National Foster Care Month, I interviewed David Ambroz, who is the Executive Director of Corporate Citizenship & Social Responsibility for Disney|ABC Television Group.

Mack & Moxy: The Great Helpee Heroes - Fun and educational while teaching about humanitarian causes and beliefs.

KIDS FIRST! | Posted 06.06.2016 | Teen

This all new TV show, being simultaneously released on DVD features Mack, a lovable, moose-like lummox, and Moxy, a feisty whirlwind of a raccoon/fox ...

Millennials and Philanthropy: 9 Insights for Causes, Employers, and Marketers

Brady Josephson | Posted 05.24.2016 | Impact
Brady Josephson

I've been thinking and researching a lot about Millennials lately. I was on the Tech4Cause podcast with Maher Arar from CauseSquare talking as a Mille...

Corporate Support for National Parks: America's Best Idea

Joe Waters | Posted 05.13.2016 | Impact
Joe Waters

Last April my family checked a big destination off our bucket list: the Grand Canyon. Looking out over its colorful, steep slopes we were hushed into ...

What can Vodka Do for Social Impact? Cause Marketing and Why It's a Good Thing

Alex Amouyel | Posted 04.28.2016 | Impact
Alex Amouyel

Cause marketing - where brands associate themselves with a non-profit cause to entice you to buy their product - is nothing new. In fact it probably h...

When Values Create Value

Javier Saade | Posted 03.28.2016 | Business
Javier Saade

Shareholder value is the ultimate yardstick in capitalism, no doubt. But what happens when a company's value creation mechanism is directly aligned with a mission that resonates and that is rooted with a greater social aspiration?

Corporate Social Responsibility Matters: Ignore Millennials at Your Peril

Ryan Rudominer | Posted 02.05.2016 | Impact
Ryan Rudominer

The bottom line is that the corporate world cannot ignore the demands and expectations of Millennials, who are devout in their desire to associate with companies aligned with their values.

An Iconic Charity Refits: Will It Save the Ship?

Joe Waters | Posted 02.03.2016 | Impact
Joe Waters

After starting telethon 1966, pulling the plug on it was the best thing that MDA ever did. Without the darkness, they would have never seen the stars they are now aiming for.

Chat for a cure: How Viber merges mobile messaging and community in support of ALS

Valeh Nazemoff | Posted 10.02.2016 | Business
Valeh Nazemoff

Did you take the ice bucket challenge to support ALS? If so, you found out that a bucket of cold water can hurt so good! At the height of ice bucket ...

Moustaches, Ice Buckets and Giving on Tuesday: Cause Marketing Gets Real

Greg Portell | Posted 12.02.2015 | Business
Greg Portell

Classic marketers tend to grow up in consumer products companies. Others cut their teeth in media and entertainment. Lately, tech marketing is an incr...

Mainstreaming Sustainability: Business Imperatives for Making Sustainability Matter

Lisa Xia | Posted 10.12.2015 | Business
Lisa Xia

One of the toughest things I've had to consider is whether sustainability really matters to companies in a fundamental way. Not too long ago, an execu...

3 Things Companies Want in Their Nonprofit Partnerships

Brady Josephson | Posted 07.30.2016 | Impact
Brady Josephson

It's a fundamental question when it comes to fundraising and marketing in general. If you know what _______ wants, then you just need to give 'it' to them.

3 Things You Can Do to Engage Millennial Employees

Brady Josephson | Posted 07.13.2016 | Business
Brady Josephson

As companies become filled with Millennials and they start to drive more of the work and giving culture, the relationship between companies and causes will only grow in importance.

How an Indy 500 Driver Embraced Crowdfunding To Help Make Millions of Lives Better

Matthew Knell | Posted 05.07.2016 | Impact
Matthew Knell

Usually when feel-good stories come out of motorsports it's because a driver did something completely unexpected behind the wheel, or beat the odds to score an underdog victory. This story is different. But, mostly because there is more than one winner in this race.

Why I Am Quitting Social Media

Tim McDonald | Posted 05.31.2015 | Impact
Tim McDonald

Today, I am taking back control of my life and leaving social media behind. Today is the day I am publically quitting social media.

3 Reasons Why Consumers Don't Like Checkout Donations

Brady Josephson | Posted 05.27.2015 | Impact
Brady Josephson

It's not that surprising to see some survey data showing that people don't like "feeling pressured" to give while buying other items. What is interesting, however, are some of the reasons why people don't like to give at the till and what companies can do to increase the likelihood of donation and overall experience when giving.

What Makes Your Heart Happy?

Jaclyn Mullen | Posted 03.29.2015 | Healthy Living
Jaclyn Mullen

We've all heard the term, "When your heart leads you in a different direction." But for most, the term isn't literal...unless you are Heidi Burns. From the moment she made her debut in this world, Heidi, the Founder of Project Happy Hearts, had to listen to her heart.

7 Reasons Why We Are Fascinated With the #IceBucketChallenge

R. Kay Green | Posted 12.08.2014 | Impact
R. Kay Green

When we think about what makes a successful viral campaign, there are several "must haves" in order for the campaign to be a success.

The Next Big (Small) Thing for #TheStitch...

Matt Pipkin | Posted 12.02.2014 | Impact
Matt Pipkin

While sharing about BLVR's investment in us, I shared my personal story of being sexually abused by a family friend when I was six, keeping it secret until after graduating college, and about the heavy toll it took on my life.

Think Before You Pink: Stop the Distraction

Karuna Jaggar | Posted 12.01.2014 | Impact
Karuna Jaggar

It's Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

The Heartbeat That Changed the World

Tim McDonald | Posted 11.17.2014 | Impact
Tim McDonald

This first step to letting people feel your heartbeat. That is, assuming you know what cause has meaning to you, or that you truly care about. This is my story of learning to share my heartbeat instinctively.

The Purge Isn't Just a Movie When You're Unarmed and Black

Christopher Norris | Posted 10.26.2014 | Black Voices
Christopher Norris

For the majority of unarmed black folks who everyday fear for their lives, despite them doing nothing wrong, my advice to you is stop leaving the house unarmed. Arm yourself with knowledge of the system, civics and politics

Forget Zombies, Get Ready for the Goodpocalypse

Joe Waters | Posted 08.04.2014 | Impact
Joe Waters

Millennials, social business and media and mobile are converging to create a golden age of good. Here's how nonprofits can thrive in a world turned ri...

Black Philadelphians and Their Ungodly Fear of Police

Christopher Norris | Posted 09.17.2014 | Black Voices
Christopher Norris

To hell with political correctness, it's time to talk about the black elephant in the room.