McDonald's spends nearly a billion dollars a year on advertising. They should trade some of the visibility they get from traditional ads for the favorability that cause marketing offers. Those golden arches need a bigger halo.
With Pinktober full steam ahead, I want to come right out and say this: Pink Stinks. I am sick and tired of the pink ribbon, Pinktober and massive amounts of pink-washing products that line the shelves year after year.
If you've been following me for any amount of time you already know I am a huge Virgin Mobile fanboy! In the past, Virgin Mobile in the U.S. and in Canada has supported Invisible People. It's probably not news to you that Virgin Mobile has taken on the cause of youth homelessness.
Whenever you attach a voice as powerful as Lady Gaga or One Direction to a cause, you immediately have the attention of their entire fan base, thereby generating momentum and having it shared with and by others, shifting behavior in a positive way.
Last month, the United Nations marked 1000 days until the 2015 deadline of the "Millennium Development Goals," a program started in 2000 with the goal of eliminating the worst impacts of human poverty within 15 years.
Instant gratification is important for nonprofits too when do-gooders are searching for that local charity to give a holiday or year-end gift to. But like Green Apple bookstore, you need position yourself for success. If you're not top of mind, they'll skip over you.
You have until Nov. 14, World Diabetes Day, to participate in the Big Blue Test. Your body -- and thousands of people with diabetes who will receive the supplies, treatments and education they need to live because you took a few minutes today to move your body -- will thank you.
There's so much to learn from Menchie's Frozen Yogurt and their cause marketing fundraiser for the Muscular Dystrophy Association -- their program is so good, so rich, so creamy and so delicious it will require more than one serving for this cause marketer.
No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?
As a social entrepreneur, Marisol Maldonado combines her passion for helping, her engaging personality and a keen eye for smart strategy to elevate awareness and positive action for causes. So what fuels her passion for helping others?
As emerging technology surges through the fast-emerging economies of the world, a power shift unprecedented in scope is inevitable. As marketers, we need to be prepared for it, and we need to be able to harness it.
For Watch City Brewing Company's owner Jocelyn Hughes and brewers Aaron Mateychuk and Kelly McKnight, it all started with a desire to help a family that had lost its husband, father and provider in a terrible fire.
Think about the implications for nonprofit marketing. You've worked hard to create a strong emotional message with your nonprofit videos but on smartphones it will fall on blind eyes. So, if you can't make people cry on their smartphones, what should your goals be?
If the recent past is any indication of Susan G. Komen's future, you must decide if your personal investment and that of your board members and executive team is more important than the success of the foundation.
Whether it is a New Yorker at a fundraising gala, a company seeking to beat the competition, or a customer trying to decide between two brands, we all aspire to altruism. It feels good to do good things in the world, and to be appreciated for it.