Whether it is a New Yorker at a fundraising gala, a company seeking to beat the competition, or a customer trying to decide between two brands, we all aspire to altruism. It feels good to do good things in the world, and to be appreciated for it.
With the upheaval of last year still fresh in our minds, leading brands and corporations must learn to act in concert with citizen consumers, taking their concerns, and their collective power, seriously.
There is so much that goes on in the world that is positive, moving things forward, making change happen. What we love most about Milkshake is finding the stories and products and people who are mostly unknown but making big impacts.
There's a nagging question for me. Should a national leader in anti-hunger programs have a partnerhip with a fast food chain that sells mostly anti-nutritional foods that should be served to families with a side of Lipitor?
I know I'm thankful for a lot of things. After all the important stuff, I'm thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer.
Given how many societal and environmental ills there are to worry about today, it's exciting to think that the creative collaboration could inspire attitude adjustments that might just lead to longer term behavioral shifts.
Biking represents a simple activity and lifestyle change that could affect so many of the big, societal issues we face today, as well as some that are not given the priority they should, such as community-building and connection with nature.
Everyone points to Newman's Own as proof that "cause products" such as Project 7 gum can be a big success. But that's like believing your organization can have its own national telethon because Jerry Lewis had one.