Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook "likes" for cause marketing. The change should shake up how organizations weigh the meaning/worth of a Facebook "like."
I love two things: cause marketing -- a partnership between a non-profit and for-profit for mutual profit -- and iced tea. So it's no surprise that I'm boiling over for Tēvolution, a new brand of iced tea from Purpose Beverages, Inc.
The more I learn about text and the more I sober up to the reality of adoption rates on things like smartphone apps, location-based services, QR codes and other mobile gadgetry, the more I appreciate the simple text message.
Now is the time to engage and be part of the long-term solution where businesses integrate with the nonprofit sector. These worlds don't have to be exclusive; a mutually beneficial relationship is well within reach
On behalf of the nonprofit sector, I would like to ask companies to act more like businesses. If you truly care about making a sustainable difference in the community, focus on where you can make your talent matter.
Cause integration deals with the specific ways in which cause is intentionally woven into corporations at deeper, more meaningful levels for the purpose of solving and preventing certain social issues.
I often argue that when it comes to cause marketing, just about anything is better than nothing. But you have to wonder if Urban Outfitters is trying to get something for nothing, and NPR is letting them.
Twitter's Adam Bain recently said that the three best ways to monetize a product are humor, huge deals and humanity. If focusing on humanity is now seen as not just good for humanity but also for the bottom line, that is a huge deal!