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CBS, Turner Ink NCAA Deal For 14 Years

AP | MICHAEL MAROT | Posted 05.25.2011 | Media

INDIANAPOLIS — The NCAA has decided not to mess around too much with March Madness. College sports' largest governing body announced a 14-year,...

CBS: March Madness Online Ad Revenue Up 30%

Wall Street Journal | Emily Steel | Posted 05.25.2011 | Media

A decade ago, when CBS struck a comprehensive $6 billion, 11-year pact with the NCAA for the rights to 89 NCAA properties, including the men's basketb...