A mere five hours after Miraval debuted on-line, all 6,000 bottles had sold out. And so, if celebrities are now choosing alcohol as their label of choice, perhaps wine is the new shoe flavor of the week... and Miraval just may be the new Manolo.
There's more to a celebrity's social media profile than you think. There's so much that goes into how they use and leverage their social media accounts. Here are five ways that I've seen the role and uses of celebrity social media profiles evolve over the past year.