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Celebrity Spokespeople

Angels Outfielder Mike Trout Partners With Big Brothers Big Sisters

Melissa Beck | Posted 01.15.2017 | Impact
Melissa Beck

We're constantly looking for ways to expand our reach and help more children so we can continue with what we know works. Teaming up with Mike Trout will increase awareness nationally and allow us to serve more children locally.

Brand Lesson: 'Spokescreatures' Often Work Better Than Spokespeople

Ira Kalb | Posted 07.08.2016 | Business
Ira Kalb

Unlike spokespeople that age, die, have affairs and do other things that can damage your brand, mascots are ageless brand representatives that help your target audience develop a closer relationship with your products.

What Luck! Maria Sharapova Is The Face of New Avon Fragrance

US Magazine | Sharon Tanenbaum | Posted 06.11.2014 | Style

Game, set, match! Fresh from her win of the French Open, Maria Sharapova was named the face of Avon fragrance Luck on Wednesday, June 11....

9 Brands With Sexy Spokesmodels Over 50

2013-02-21-grandparentslogo.jpg | Cindy Augustine | Posted 05.09.2014 | Fifty

SPECIAL FROM In a society that seems obsessed with youth, we're ready to celebrate a new trend: beautiful, mature models being tap...

Rita Ora Seals Roberto Cavalli Deal With A Kiss?

The Huffington Post | Dana Oliver | Posted 04.29.2014 | Style

If Rita Ora's recent Instagram photos and red carpet looks were to give us any clue, then we'd say, "Yes! She's Roberto Cavalli's new face." Page S...

Zoe Saldana Is The New Face Of...

The Huffington Post | Chanel Parks | Posted 03.28.2014 | Style

We are loving this latest beauty news! According to E! News, actress Zoe Saldana will join the ranks of other women like Julianne Moore and Blake ...

Kate Upton Is The Face Of, Well, Everything

The Huffington Post | Chanel Parks | Posted 03.21.2014 | Style

Just when you thought things couldn't get any better for Kate Upton, they magically do. The model and actress is the new face of Bobbi Brown Cosmetics...

Lorax Leads Way for Product Endorsements by Kid Lit Characters (SLIDESHOW)

Rocco Staino | Posted 05.02.2012 | Home
Rocco Staino

The Lorax has opened the way for a flood of other characters from children's literature to become product spokespeople. Here are a few that may be in the works.

Courting Hollywood -- Building Successful Celebrity-Cause Partnerships

Laura Giangiulio | Posted 04.09.2012 | Impact
Laura Giangiulio

Hollywood stars have a unique gift. It's not the ability to make audiences laugh (or cry), or the free swag constantly bestowed upon them. Their gift comes from the power to promote whatever they support to millions of people.

'Mr. Big' Talks Diabetes Awareness

The Huffington Post | Emma Gray | Posted 08.28.2011 | Healthy Living

Chris Noth has an unquestionably recognizable face. Having starred in television shows that run the gamut of genres -- from Mr. Big in “Sex and the ...

Reinvention, Part II

Marian Salzman | Posted 05.25.2011 | Business
Marian Salzman

This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwid...

Lisa Leslie Looks to Help Win a New Battle, One of Cancer Awareness

Joe Favorito | Posted 05.25.2011 | Los Angeles
Joe Favorito

Leslie is taking on another challenge, helping to grow awareness for a disease that is close to her heart -- her stepdad Tom passed away from liver cancer.