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What is Value? Marketing to Consumers in Emerging Economies

Tom Doctoroff | Posted 08.12.2016 | Business
Tom Doctoroff

Generally speaking, the psychology of consumers in emerging markets is distinct from their counterparts in developed nations. This does not discount t...

Emerging Markets, Consumer Insight and Business Strategy

Tom Doctoroff | Posted 05.04.2014 | Business
Tom Doctoroff

Emerging market consumers exist in environments in which institutions designed to protect the economic and political interests of individuals are relatively immature.

The Weirdest, Funniest Commercials Of All Time

The Huffington Post | James Sunshine | Posted 08.16.2012 | Business

Some commercials are funny, some informative. Then there are those just plain weird ones. Of course, certain products are so strange it'd be hard ...

Stephen Colbert Author Interview: 'Denialism' Author Michael Specter: We're Lying To Ourselves About Vitamins, Antioxidants, And Vaccinations (VIDEO)

Posted 05.25.2011 | Books

Michael Specter, author of the new book "Denialism: How Irrational Thinking Hinders Scientific Progress, Harms the Planet, and Threatens Our Lives," t...