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Ceo Bruce Bodaken

Blue Shield's PR Coup

Wendell Potter | Posted 08.09.2011 | Business
Wendell Potter

As the head of communications for two of the country's largest health insurers for almost 20 years, I recognize an orchestrated spin campaign when I see one. And boy oh boy did I see an award-winning one this week in San Francisco.

Blue Shield of Calif. To Return $167 million To Policy Holders

AP | TOM MURPHY | Posted 08.07.2011 | Los Angeles

One of California's biggest health insurers will cap its earnings and credit some policyholders if it exceeds the limit as part of an emphasis on poli...